Adbiz

Here's some exciting news for the media industry C-Suite ahead of the TVB Forward conference and the Radio Show: Ad spend grew by "a robust" 6% in the first half of 2018, new data from MAGNA show. What drove this growth, and how did it impact radio and/or television?

In today's marketing and advertising world, tools designed to drive results across all video delivery platforms are more essential than ever to drive brand campaign ROI and, ultimately, sales. TEGNA, the broadcast TV station owner formerly known as Gannett, has just responded to this need.

Vipology has forged long-term partnerships with six small and/or independently owned radio broadcasting companies. The agreement gives stations owned by the companies connectivity to Amazon's Alexa smart speaker via the VS3 system.

Cumulus Media's national audio arm has agreed to collaborate with the Associated Press’ short-form news network for ad sales representation of AP's bartered breaking news wire service, photos, video, web content, sports scores, datasets, and audio bites, among other products it offers.

In the past several months, auto dealer associations would invest in a significant number of TV spots in the final days of a month in order to boost consumer traffic at showrooms across the U.S. Last week, something different was seen by two big car and truck brands.

School is now in session across all of the U.S., and one big department store chain opted to step up its ad activity at radio -- rather than pull back following the Labor Day holiday. Meanwhile, it's job-search season, Indeed—and its competitor isn't about to let the well-known job search brand speak to radio listeners alone.

L'Shana Tovah. With the new year on the Hebrew calendar, Israel wants you to come visit the Holy Land. This could explain the entry of Israel Tourism to the latest Spot Ten Cable report from Media Monitors.

The end of Borrell Associates' summer-long Chart of the Week series has arrived. With that, the final graphic from Borrell sheds light on the top three reasons local businesses decide to stop spending on a particular advertising channel. What Borrell found could provide valuable insights for your station.

If there's one certainty when it comes to Media Monitors Spot Ten TV reports, the end of the month usually sees a significant uptick in the number of television spots detected from automotive dealer associations. The end of August -- and, for many, the end of summer -- led to a flurry of car and truck-related activity.

What was the No. 1 category using spot cable to reach consumers through the Labor Day holiday weekend? According to the latest Media Monitors Spot Ten Cable report, it was the quick-service restaurant -- and there's a clear leader among QSRs that has risen to the top.

The national advertising market gained 10% year-over-year when factoring out the World Cup in July 2018. But, it was again Digital that drove the dollars, new data from Standard Media Index show. Radio was flat, while National TV was up.

Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.

Here's something that's useful for both radio and television station research directors, GSMs, sales professionals and those in the C-Suite seeking clients that are closely reviewing this latest report courtesy of eMarketer. According to those in charge of many a marketing budget and plan of action, campaign data is reliable for up to two years. After that, you might as well toss it in the garbage.

In this latest Hispanic Radio Podcast from Streamline Publishing's Radio + Television Business Report and Radio Ink, multicultural advertising expert Liz Castells, President of Infusion by Castells, explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and achieve long-term revenue growth.

Broadcasters are making big investments in the future of television, pivoting from the sales-dominated culture that has driven success over the past several decades to data-driven, technology-focused people and systems that will drive success in the future.  Although broadcast continues to experience revenue growth, the growth isn’t as predictable as it used to be.