“The higher the engagement, the greater brand recall and purchase intent.” That’s the conclusion of a study conducted by Brightline and MediaScience that examined more than 60 interactive campaigns and 700 participants.
“This illustrates what we already know: engagement equals results,” Brightline said.
That’s why interactive ads are “buzzing” — and that could upend some broadcast TV stations that continue to rely on linear television :30s and :60s when it comes to the quarterly earnings report.
