As part of its ongoing “Radio Works” initiative, the RAB is presenting a live webinar on October 22 that seeks to provide radio sellers with insights into the current healthcare landscape and the factors influencing local healthcare advertisers’ marketing decisions.
“Radio Works for Healthcare” will see Zach Kerker, Chief Brand and Advocacy Officer at Springfield Clinic, share an insider’s perspective into the healthcare industry.
Kerker oversees brand development, patient experience and community and legislative advocacy at Springfield Clinic, and he’ll be called on to offer practical guidance on how radio sellers can help healthcare clients address challenges, uncover opportunities and grow their businesses—particularly by improving how they connect with customers through audio.
“With the healthcare industry facing constant change, radio remains a powerful tool for local businesses to stay connected with their audiences,” the RAB says. “This session will help sellers better position radio as a strategic asset for healthcare advertisers navigating today’s evolving media and consumer environment.”
