Adbiz

Air passengers at a New York-area airport will soon be seeing out-of-home ads across this facility on signage that will be upgraded and managed by a company best-known for its radio stations in Central Florida and on New York's Long Island.

At the Hispanic Radio Conference, attendees will gain insight into some fresh ideas and creative approaches to "sales 4.0," the kind of selling necessary in today’s new world of interaction and call platforms that combines online and in person strategies. It's great intelligence for AEs and GSMs across all formats.

So far, the FCC has had no real role in regulating e-cigarette products. Should it? As David Oxenford of Wilkinson Barker Knauer writes, one wonders if the Commission really has any authority to take action against the advertising of e-cigs without Congressional action.

Few brands have been as committed to the use of broadcast and cable TV to reach consumers as the Government Employees Insurance Co., better known as GEICO. For the week ending February 17, GEICO's use of spot cable to build its brand awareness, and sales, was nearly double that of the No. 2 user of spot cable.

Men are shopping more frequently in-store and online than women, says a recently released report from First Insight. Among the findings radio industry's C-Suite will appreciate: Male ownership of smart speakers surged, and is a key role in how they shop.

"Research is not cutting it in terms of addressing which media platforms are most effective for advertisers," declares Horowitz Research SVP Adriana Waterston. That's why she believes it's time for marketers to take a new approach to how it think about advertising effectiveness. Take notes, radio and TV execs.

The individual who has served as VP/Digital Sales for Tribune Media since June 2015 and, before that, was VP for Digital Automotive at TEGNA, has joined FOX Television Stations as VP of Digital Sales. 

While Beasley Media Group's CEO is hardly bashful in calling its WBZ-FM 98.5 "The Sports Hub" the new No. 1 all-Sports radio station in the U.S., Entercom Communications has no trouble in calling itself "the unrivaled leader in local sports radio." Now, it seeks to expand on this in the digital realm.

The Radio Advertising Bureau finalized its plans to present a series of revenue and professional development-oriented sales and marketing sessions at the 2019 NAB Show. These sessions are a part of the Business of Media program, at the Las Vegas Convention Center North Hall. 

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?

Local radio stations generated $804 million in digital ad revenue in 2018. They are forecast to make a bit more this year, a report released Tuesday by the Radio Advertising Bureau and ad-tracking firm Borrell Associates finds. Are your stations taking advantage of this strong double-digit percentage growth?

If there was one advertiser that one could point to as a huge believer in traditional media, GEICO would be it. Not only is it the top brand using Spot Radio and also Spot Cable going in to Super Bowl Sunday, but it is also the dominant advertiser using Spot TV to reach consumers.

The auto insurance category continues to be a hot one for broadcast radio, and a very big user of spot radio is again at No. 1 in the latest Media Monitors Spot Ten report. The question this week is just how dominant is GEICO compared to other brands, and its competitors.

We know that GEICO is a heavy user of spot radio. It turns out they are also a big fan of spot cable. But, just how big of a user are they? As the president would say, it is "Huuuuuuuuuge."

Comcast-owned programmatic video arm FreeWheel has completed the first stage of a technology unification initiative with co-owned NBCUniversal (NBCU). It's designed to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory—a big step in bringing addressable advertising to broadcast TV while bolstering cable TV's capabilities.