Three Key Tasks To Make Successful Event-TV Spots
Successful ads during major broadcast events, such as the Super Bowl, need to meet three goals. What are they? A new analysis from Kantar provides TV industry ad sales execs with the answer.
Tales and Tips On Quadrupling Your Local Direct Sales
Are radio industry sales executives dooming their own client captures and sabotaging a surge in revenue? That's very much the case, says veteran media industry sales coach Paul Weyland, who had the crowd engaged -- and in stitches -- at the Hispanic Radio Conference.
Auto Insurers Continue To Drive Dollars To Spot TV
Two big auto insurance brands have been consistently huge users of broadcast TV to reach consumers. Another brand in this top category is now in the Media Monitors Spot Ten TV report.
Spring Job Season The Reason For Spot Radio Boost
Here's a way to get the attention of job seekers looking for a change of scenery, duties and salary in the next several weeks: radio.
QSRs Flock To Spot Cable
With Spring Break 2019 leading many to hit the Florida beaches -- and traffic-clogged highways -- quick-service restaurant chains may be flooded with value-minded college students. This could explain the surge in QSR spending at Spot Cable.
Esports: The CMO’s Millennial Male Connector
Looking to connect with hard-to-reach millennial males? Esports could be the solution, and a newly released study from the Video Advertising Bureau (VAB) only cements this belief.The report, VAB notes, "is a primer on the esports category."
Cox Promise: Deeper Audio Ad Personalization, Through AI
Here's something interesting from the parent company of Cox Media Group — an "innovative new solution," Sympaphonic Ads, which promises to bring "deeper personalization" to digital audio advertising by using AI to produce ad creative.
How Much TV Tune-In Lift Is Thanks To Google Ads?
How much impact does advertising across the Google Marketing Platform have on TV tune-in? That's a question broadcasters, networks and media companies can now answer just a bit better, thanks to a new integration implemented by Samba TV.
A Rocky Road Ahead With AdView For This MLB Team
Don't let the headline fool you: A pro baseball team in the Rocky Mountain State's biggest market has just signed a deal with Skyview Networks designed to catalog all live advertiser mentions by time, date and client name.
March’s Automotive Lion At TV: Toyota
GEICO is the big No. 1 advertiser using spot television to reach consumers, again. But, looking beyond the auto insurance brand could prove worthy for TV station sales pros looking to boost their company's Q1 revenue. Take, for instance, the automotive sector.
Cable TV’s Travel King? Trivago
Believe it or not, summer travel planning is well underway for many a household. As such, one growing online travel brand is reaching out to consumers through an advertising campaign that this week sees a bump in spot cable activity.
In Facebook We Trust?
"Welcome to the world of trade-offs," writes James Pethokoukis. "Facebook is the imperfect creation of one group of imperfect humans used by other imperfect humans -- lots of them." But, the American Enterprise Institute columnist and policy analyst writes, that doesn’t have to be the end of story.
The Growing ‘Esports’ Phenomenon Now Includes NAB Show
Still don't think "Esports" is a topic of importance to the bottom line of radio broadcasting companies? You may want to be sure to visit a new exhibit floor destination at the 2019 NAB Show devoted to the growing profit source for such companies as Beasley Media Group.
How To Construct Your Digital Rate Card
A provider of digital revenue-generating tools and audience engagement software for radio stations across the U.S. and Canada will present on Thursday its second in a series of webinars designed to empower media companies through digital technology.
A Credit Card Company Discovers Spot Radio
There's not much fluctuation in the latest Media Monitors Spot 10 Radio report. But, there is a new entrant to the latest list that is a credit card brand. That's welcome news for the financial services category. Which company is using spot radio to build awareness and cardholders?