Like clockwork, a surge in spot plays from some of the nation’s biggest automotive brands was seen at broadcast TV in the final week of March — also the final week of the first quarter.
What auto dealer association outpaced them all?
Honors go to Chevrolet, the top advertiser using spot TV for the week ending March 31, thanks to some 31,600 spins.
Nissan, Honda, Toyota and Ford are also on the report, taking the top 6 slots; GEICO was No. 5, and remains a top overall user of broadcast media, as seen in the latest Spot Ten Cable report.
Also of note: Ashley HomeStore, active with spot radio this week.
Here’s this week’s Spot Ten TV report, in full:
