A ROI Tool That’s Music To Radio’s Ears
Websites are arguably the most underutilized tools radio stations have in their arsenal to increase ad dollars and consumer engagement. That's the mindset fueling one tech company's roll-out of a platform designed to turn a radio station's online home into a music and event marketplace.
Auto Insurance, Auto Parts and A Drive-Thru
Three active brands placed more than 20,000 spot plays on the broadcast TV stations tracked by Media Monitors for the week ending December 9. At the same time, one of the world's biggest QSRs is back at not only radio, but with TV spots -- landing them the lone Spot Ten TV slot for its category.
Denim, Diamonds … and Onion Rings
With two weeks to go before Santa goes on his around-the-globe sleigh ride, retailers and restaurants teamed up in giving radio a bevy of spots to broadcast over the first full week of December.
Wendy’s Soars From New Wave Of Cable Spots
In this week's Media Monitors Spot Ten reports for broadcast TV and radio, McDonald's has a noteworthy presence. That's not the case for Spot Cable. In fact, two of its rivals are present, with one entering the report with a brand-new effort.
Deezer, Triton Team For Mobile Programmatic Audio Ads
The ad sales house at Deezer has launch mobile programmatic audio advertising for its free users through a new partnership with Scripps' newest member of the family, Triton. It's a partnership that sends another message to over-the-air radio broadcasters that programmatic matters to advertisers and CMOs.
GEICO: Slithering To The Top At Spot TV
In the latest Media Monitors Spot Ten TV report, GEICO has shown its prowess as a strong user of spot television once again.
Beyond The Top: A QSR’s Spot Cable Push
While GEICO is a big No. 1 on the latest Media Monitors Spot Ten Cable report, there's also noteworthy activity from a QSR -- making it stand out from its competitors.
Cell Surge For Spot Radio
Wireless services brands aren't abundant among the companies using spot radio to reach consumers. But, there's one standout that is present in the latest Media Monitors Spot Ten Radio report.
The Near-Ubiquitous Use Of Video Streaming
New data from the Video Advertising Bureau (VAB) show a huge jump in the number of adults aged 25-34 streaming video. Today, 9 out of 10 people in this age group are streaming something they can watch.
Horizon Goes Deeper With Digital Content Ratings
The largest privately held media services agency in the world has elected to deepen its relationship with the nation's dominant audience measurement and consumer data provider.
Primo Trio: Regional Sales Leaders Picked At Premion
Premion, TEGNA's CTV/OTT advertising solution for regional and local advertisers, is welcoming three new regional sales leaders "to address the accelerating growth of the streaming advertising market."
Nielsen Measurement Continues For MBuy
Chicago-based media planning and buying applied technology service company MBuy is sticking with the nation's dominant audience measurement data provider for local and national TV measurement.
Salem’s Multimedia Ad Push Sees In-House Agency Add
The company led by Ed Atsinger III has launched a multimedia ad agency inclusive of "a comprehensive suite of digital marketing services to develop and execute audience-based marketing strategies for clients on both the local and national levels."
Shark Sighting At Spot Cable
We all adore that "Baby Shark" song ... right? OK, maybe not, but media buyers seem to love spot cable when it comes to a Shark brand seeking to build sales and awareness with MVPD subscribers.
A Big Return For A Brick-and-Mortar Retailer
While there's much stability among the top five brands using radio spots to build brand awareness and achieve greater sales, one department store brand has returned to radio in a big way.