Five Strategies to Respond to Broadcast Media Disruption


The broadcast media sector is under increasing pressure to adapt its more traditional, linear media–oriented revenue models and operational practices to compete against resource-rich and revenue-hungry challengers like Google and other tech-driven players, making an already competitive market even more so.

Using insights gained from proprietary research conducted with television and radio executives from across North America as well as industry sources, a just-released annual report from Revenue Analytics sheds light on five trends.

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