At Liberty To Rise To The Top
There's a new leader at Spot Cable, according to the latest Media Monitors report. It shows that the medium is a hotbed for activity for one potent category that's strong across both radio and broadcast TV, too.
Are TV Dollars Somewhat Impervious To Digital’s Vacuum?
"There appears to be a 'false dichotomy' that online advertising growth will have to come at the expense of TV and other media channels," says financial analyst Michael Nathanson. Why? TV advertising grew in 2018, suggesting dollars are not being sucked away by digital.
Come To Daddy: CTD Strips 20th At Debmar-Mercury
In a major shift involving what many TV stations air during daylight hours, all future and current programs from Lionsgate’s Debmar-Mercury will now see CBS Television Distribution (CTD) Media Sales sell advertisers national barter time across its first-run programming.
Interactive Voice Ads, Coming To Pandora
Score one for Pandora. The audio streaming pioneer now owned by SiriusXM Satellite Radio has a solution over-the-air broadcasters don't have. That would be addressable, personalized advertising, and it comes via a new pact with Instreamatic.ai.
Q1’s End Brings Auto Dealer Spot Boost
Like clockwork, a surge in spot plays from some of the nation's biggest automotive brands was seen at broadcast TV in the final week of March -- also the final week of the first quarter. What auto dealer association outpaced them all?
‘Premium Video’: Prime Growth In 2018, Says FreeWheel
FreeWheel, A Comcast Company, is now making available its fourth quarter Video Monetization Report. The key takeaways from this quarter’s report, “Growth & Convergence: The Evolution of Premium Video in 2018,” reinforce the growth of "premium video."
Inscape Arrangement Widens Lanes For 605
605’s national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 Nielsen Designated Market Areas.
Auto Dealers Seek A Big Q1 Sales Finish
With two weeks to go in what is looking to be a dismal quarter for automotive sales, dealer associations revved up their marketing dollars in the home that a new lease or sale would result from their efforts. Which auto brand saw the most spot activity at broadcast TV?
Discover This: Outreach, Sign-Ups Through Spot Radio
Of the brands making the most noise in the latest Media Monitors Spot 10 Radio report, one is a credit card company seeking to boost its customer numbers by using AM and FM spots to aid awareness, recall -- and register new sign-ups.
Steady Activity Seen For Spot Cable
There's little movement among brands electing to use spot cable to reach potential customers. That's good news, as it shows commitment to the medium by such brands as Trivago and Allstate.
Hey, Radio! Check Out Pandora’s ‘Sound On’ Effort
Attention radio industry C-Suiters: Pesky audio streaming pioneer Pandora, now owned by Sirius XM Satellite Radio, is at it again with its aggressive marketing efforts to attract and inspire listeners. The 12-week, six-market "Sound On" brand campaign is worth noting.
WWO Seeks Bigger Impact With Wider Nielsen Pact
Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion.
Two ‘Wal’s Make Radio The Right Choice
It's another week of consistency for marketers who use Spot Radio to build brand awareness and sales, as Media Monitors' Spot 10 Radio report shows continued strength from GEICO and McDonald's. There is also a strong presence from both Walgreen's and Wal-Mart.
Another Dominant Week For GEICO
Of the advertisers using Spot Cable to reach consumers during the week ending March 17, there is one that sticks out above the rest. Of course, it is GEICO -- a company that is also a big user of spot television and spot radio. But, just how dominant is GEICO at Spot Cable?
Is OTT Growth Stymied By Ad Measurement Troubles?
Digital media news source eMarketer belives that despite OTT's surge, "this amount is still small when compared with the $69.2 billion that will be spent on linear TV." It could be bigger. But, "for some advertisers, measurement challenges prevent them from investing more in OTT."