Emerging Channels and Premium Activations: Verizon’s New Play
Don't believe that audio is in the midst of a huge renaissance? Tell that to Verizon Media. Its NewFront presentation included the unveiling of "new, premium podcasts" from Yahoo! Finance and an expansion of its DSP audio inventory, thanks to a deal with AdsWizz.
How Different Are Millennials from Boomers On iPhone Use?
How much time do we really spend staring at our screens? Digital Third Coast just surveyed 1,000 millennial and 1,000 baby boomer iPhone users about their average daily screen time to learn more about generational smartphone use. The findings are very intriguing.
Mental Health Awareness Activated In New iHeart Campaign
In observance of Mental Health Awareness Month, iHeartMedia teamed up with NAMI and the Child Mind Institute to kick off a multi-year campaign designed to raise awareness of mental health and foster a culture that supports talking about such things as anxiety and depression.
Ntooitive’s Trade Pact Expands Connected TV Platform
The partnership allows Ntooitive’s N2TV platform to bring advertisers and publishers "cost-effective premium CTV inventory, real-time performance monitoring, and transparent reporting" within the platform.
Allergies, Autos and A Skin Cleanser: The Top TV Advertisers
What are some of the top advertisers using spot TV as a way to best connect with consumers? One auto dealer association stands tall above its closest competitors, while an allergy drug brand is a strong No. 2. Then, there's a skin care brand that's powered itself into the Spot 10.
Another Huge Week For A Big Radio User
Just how big of a radio advertiser is The Home Depot? One look at the latest Media Monitors Spot 10 Radio report says it all -- even with new efforts from a popular footwear brand and a jeweler, just in time for Mother's Day.
Fast Food’s Spot Cable Satisfaction
Three of the top brands in the latest Media Monitors Spot Ten Cable report represent quick-service restaurant chains found across the U.S. Which of them is on top? Don't look at the picture accompanying this article.
TiVo Integration Gives Neustar Added Fuel On TV Ad Effectiveness
Brand marketers more than ever desire precision in TV measurement, in order to develop and executive the best media buying and planning strategies. A new collaboration aims to bring these marketers key insights designed to allow them to allocate their marketing dollars accordingly.
Procurement and Media Buying: Optimizing Forests
Marketing procurement has demonstrated, in the eyes of Wall Street wordsmith Brian Wieser, now at Groupm, "that it can be very effective optimizing the industry’s trees." Wieser says procurement is an increasingly crucial aspect of the ad industry, and it should be unsurprising.
A Dominant Week For Home Depot At Radio
Yes, it was a notable week for one brick-and-mortar haberdasher. But, according to Media Monitors' latest Spot Ten Radio report, there is one advertiser that towers over all when it comes to spot play count.
A Big Week At Spot Cable For Top QSRs
Road trip? Chances are you'll need a quick bite to eat. And with many students off for two big holidays, two QSRs invested heavily in spot cable going into Easter Sunday and the second day of Passover.
Five Strategies to Respond to Broadcast Media Disruption
Using insights gained from proprietary research conducted with television and radio executives from across North America as well as industry sources, a just-released annual report from Revenue Analytics sheds light on five trends.
Border Order: QSR Ramps Up Spot Cable Effort
There's a big leader at the top of the Media Monitors Spot Ten Cable report for the second-consecutive week. As such, one category is responsible for nearly 100,000 plays across the cable TV networks tracked by iHeartMedia-owned Media Monitors. The No. 3 brand? It's a QSR back in a big way last week.
Another Dominant Performance For The Home Depot
When it comes to the brand that is most dominant at spot radio, it appears to be a two-way race. One is an auto insurance company. The other is a highly visible home improvement retailer, which this week has a huge spot play lead over all others.
Media & Communications: Ready For Downsizing?
U.S Bureau of Labor Statistics data show businesses posted nearly 7.6 million jobs at the beginning of 2019, indicating a shift within the labor market. Despite this, there are roughly 1 million more open jobs than there are unemployed workers. But, are media jobs few?