TiVo Integration Gives Neustar Added Fuel On TV Ad Effectiveness


Brand marketers more than ever desire precision in TV measurement, in order to develop and executive the best media buying and planning strategies.

A new collaboration between Neustar and TiVo aims to bring these marketers a more complete look at where the most effective ads appear, so they may allocate their marketing dollars accordingly.

Please Login to view this premium content. (Not a member? Join Today!)