Procurement and Media Buying: Optimizing Forests
Marketing procurement has demonstrated, in the eyes of Wall Street wordsmith Brian Wieser, now at Groupm, "that it can be very effective optimizing the industry’s trees." Wieser says procurement is an increasingly crucial aspect of the ad industry, and it should be unsurprising.
A Dominant Week For Home Depot At Radio
Yes, it was a notable week for one brick-and-mortar haberdasher. But, according to Media Monitors' latest Spot Ten Radio report, there is one advertiser that towers over all when it comes to spot play count.
A Big Week At Spot Cable For Top QSRs
Road trip? Chances are you'll need a quick bite to eat. And with many students off for two big holidays, two QSRs invested heavily in spot cable going into Easter Sunday and the second day of Passover.
Five Strategies to Respond to Broadcast Media Disruption
Using insights gained from proprietary research conducted with television and radio executives from across North America as well as industry sources, a just-released annual report from Revenue Analytics sheds light on five trends.
Border Order: QSR Ramps Up Spot Cable Effort
There's a big leader at the top of the Media Monitors Spot Ten Cable report for the second-consecutive week. As such, one category is responsible for nearly 100,000 plays across the cable TV networks tracked by iHeartMedia-owned Media Monitors. The No. 3 brand? It's a QSR back in a big way last week.
Another Dominant Performance For The Home Depot
When it comes to the brand that is most dominant at spot radio, it appears to be a two-way race. One is an auto insurance company. The other is a highly visible home improvement retailer, which this week has a huge spot play lead over all others.
Media & Communications: Ready For Downsizing?
U.S Bureau of Labor Statistics data show businesses posted nearly 7.6 million jobs at the beginning of 2019, indicating a shift within the labor market. Despite this, there are roughly 1 million more open jobs than there are unemployed workers. But, are media jobs few?
P&G’s Pritchard: New Media Supply Chain Needed
One of the most influential marketing executives in the world today has called for the creation of an entirely new media supply chain to address the "significant challenges" facing the industry in transparency, brand safety and privacy.
Ex-HealthSouth CFO To Address Media Finance Leaders
The former CFO of HealthSouth — an individual sent to federal prison after pleading guilty to accounting fraud — has been selected to deliver a keynote address at a conference billed as "a must-attend for all media and entertainment finance professionals."
A Golden Rise To The Top Spot Advertiser
Sure, GEICO and Progressive are once again present in a Media Monitors Spot Ten TV report. But, check out who the top two brands are using spot TV. One is a popular over-the-counter allergy medication. The other is the biggest QSR brand in the world.
The Home Improvement Category Rises At Radio
Spring Cleaning? Home remodeling? It's that time of year for many to begin construction projects, and the nation's two big home improvement retailers are using spot radio to reach consumers.
At Liberty To Rise To The Top
There's a new leader at Spot Cable, according to the latest Media Monitors report. It shows that the medium is a hotbed for activity for one potent category that's strong across both radio and broadcast TV, too.
Are TV Dollars Somewhat Impervious To Digital’s Vacuum?
"There appears to be a 'false dichotomy' that online advertising growth will have to come at the expense of TV and other media channels," says financial analyst Michael Nathanson. Why? TV advertising grew in 2018, suggesting dollars are not being sucked away by digital.
Come To Daddy: CTD Strips 20th At Debmar-Mercury
In a major shift involving what many TV stations air during daylight hours, all future and current programs from Lionsgate’s Debmar-Mercury will now see CBS Television Distribution (CTD) Media Sales sell advertisers national barter time across its first-run programming.
Interactive Voice Ads, Coming To Pandora
Score one for Pandora. The audio streaming pioneer now owned by SiriusXM Satellite Radio has a solution over-the-air broadcasters don't have. That would be addressable, personalized advertising, and it comes via a new pact with Instreamatic.ai.