Adbiz

How much impact does advertising across the Google Marketing Platform have on TV tune-in? That's a question broadcasters, networks and media companies can now answer just a bit better, thanks to a new integration implemented by Samba TV.

Don't let the headline fool you: A pro baseball team in the Rocky Mountain State's biggest market has just signed a deal with Skyview Networks designed to catalog all live advertiser mentions by time, date and client name.

GEICO is the big No. 1 advertiser using spot television to reach consumers, again. But, looking beyond the auto insurance brand could prove worthy for TV station sales pros looking to boost their company's Q1 revenue. Take, for instance, the automotive sector.

Believe it or not, summer travel planning is well underway for many a household. As such, one growing online travel brand is reaching out to consumers through an advertising campaign that this week sees a bump in spot cable activity.

"Welcome to the world of trade-offs," writes James Pethokoukis. "Facebook is the imperfect creation of one group of imperfect humans used by other imperfect humans -- lots of them." But, the American Enterprise Institute columnist and policy analyst writes, that doesn’t have to be the end of story.

Still don't think "Esports" is a topic of importance to the bottom line of radio broadcasting companies? You may want to be sure to visit a new exhibit floor destination at the 2019 NAB Show devoted to the growing profit source for such companies as Beasley Media Group.

A provider of digital revenue-generating tools and audience engagement software for radio stations across the U.S. and Canada will present on Thursday its second in a series of webinars designed to empower media companies through digital technology.

There's not much fluctuation in the latest Media Monitors Spot 10 Radio report. But, there is a new entrant to the latest list that is a credit card brand. That's welcome news for the financial services category. Which company is using spot radio to build awareness and cardholders?

Air passengers at a New York-area airport will soon be seeing out-of-home ads across this facility on signage that will be upgraded and managed by a company best-known for its radio stations in Central Florida and on New York's Long Island.

At the Hispanic Radio Conference, attendees will gain insight into some fresh ideas and creative approaches to "sales 4.0," the kind of selling necessary in today’s new world of interaction and call platforms that combines online and in person strategies. It's great intelligence for AEs and GSMs across all formats.

So far, the FCC has had no real role in regulating e-cigarette products. Should it? As David Oxenford of Wilkinson Barker Knauer writes, one wonders if the Commission really has any authority to take action against the advertising of e-cigs without Congressional action.

Few brands have been as committed to the use of broadcast and cable TV to reach consumers as the Government Employees Insurance Co., better known as GEICO. For the week ending February 17, GEICO's use of spot cable to build its brand awareness, and sales, was nearly double that of the No. 2 user of spot cable.

Men are shopping more frequently in-store and online than women, says a recently released report from First Insight. Among the findings radio industry's C-Suite will appreciate: Male ownership of smart speakers surged, and is a key role in how they shop.

"Research is not cutting it in terms of addressing which media platforms are most effective for advertisers," declares Horowitz Research SVP Adriana Waterston. That's why she believes it's time for marketers to take a new approach to how it think about advertising effectiveness. Take notes, radio and TV execs.

The individual who has served as VP/Digital Sales for Tribune Media since June 2015 and, before that, was VP for Digital Automotive at TEGNA, has joined FOX Television Stations as VP of Digital Sales.