Adbiz

There's much stability among the brands using spot cable to reach consumers. That said, the latest Media Monitors Spot Ten Cable report shows a popular soft-serve ice cream brand, also known for its Brazier Foods, the leader in the QSR category for the week ending May 12.

The size of local businesses determines their ad buying power. That's the conclusion from the newly released U.S. SAM Survey of Advertising and Marketing from BIA Advisory Services.

A full-service boutique advertising media buying agency headquartered in the Chicago area has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country. 

It’s spring, and anywhere we look, someone is starting a new remodeling project. This, says Media Monitors, is "clearly behind the advertising strategies of home improvement companies which appreciate the massive reach that radio and TV provide to their message."

Some 139 radio spots and campaigns have made it to the finals of the 2019 Radio Mercury Awards, which honor outstanding radio covering ten categories. The submissions were created by ad agencies, production companies, radio stations, streaming companies, and students. 

Your top sales representative is bringing home the bacon. They are a true catalyst for growth at your radio or TV company, and the C-Suite knows it. What's the smartest reward? Media Information Bureau featured columnist and sales training coach Barrett Riddleberger says it isn't a promotion. In fact, giving this sales star the title and duties of sales manager could be a fatal error, he says in this video report.

A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.

Don't believe that audio is in the midst of a huge renaissance? Tell that to Verizon Media. Its NewFront presentation included the unveiling of "new, premium podcasts" from Yahoo! Finance and an expansion of its DSP audio inventory, thanks to a deal with AdsWizz.

How much time do we really spend staring at our screens? Digital Third Coast just surveyed 1,000 millennial and 1,000 baby boomer iPhone users about their average daily screen time to learn more about generational smartphone use. The findings are very intriguing.

In observance of Mental Health Awareness Month, iHeartMedia teamed up with NAMI and the Child Mind Institute to kick off a multi-year campaign designed to raise awareness of mental health and foster a culture that supports talking about such things as anxiety and depression.

The partnership allows Ntooitive’s N2TV platform to bring advertisers and publishers "cost-effective premium CTV inventory, real-time performance monitoring, and transparent reporting" within the platform.

What are some of the top advertisers using spot TV as a way to best connect with consumers? One auto dealer association stands tall above its closest competitors, while an allergy drug brand is a strong No. 2. Then, there's a skin care brand that's powered itself into the Spot 10.

Just how big of a radio advertiser is The Home Depot? One look at the latest Media Monitors Spot 10 Radio report says it all -- even with new efforts from a popular footwear brand and a jeweler, just in time for Mother's Day.

Three of the top brands in the latest Media Monitors Spot Ten Cable report represent quick-service restaurant chains found across the U.S. Which of them is on top? Don't look at the picture accompanying this article.

Brand marketers more than ever desire precision in TV measurement, in order to develop and executive the best media buying and planning strategies. A new collaboration aims to bring these marketers key insights designed to allow them to allocate their marketing dollars accordingly.