Adbiz

With travel brands such as Trivago a big user this week of spot TV, the presence of GEICO as a big No. 1 ahead of a popular QSR is the big attention-grabber in this week's Media Monitors Spot Ten Cable report.

This fall, a quarter of all U.S. households will send their children back to class with brand new supplies, clothing, gadgets, and tech in tow. This makes July through September the second-biggest shopping season of the year. This year’s back-to-school (B2S) spending is expected to reach $27.8 billion, and that's great news for radio and TV.

This decision, says the American Statistical Association, puts at ease the most immediate threat to the data integrity of the 2020 census. However, the ASA emphasizes there is still much work to be done.

In a big win for AI technology firm Veritone, one of the nation's leading owners of AM and FM radio stations has selected the company's aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets.

Expert sales training guru Barrett Riddleberger got such a strong reaction to a recent column offering his thoughts on what makes a great sales coach that he took pen to paper and delivered more great tips and insight for the media industry's C-Suite.

How comfortable are advertisers with the amounts of money they're spending? The latest peek into Borrell Associates' forthcoming 2019 Local Advertiser Survey, which is still in the field, yields some interesting answers.

With national advertisers driving a large portion of the localized share of mobile ad revenue, mobile's percent share is big. In fact, it's some 50% larger than Local Radio's share of ad revenue expected this year. Is this a harbinger of opportunity, or added worries, for broadcast radio's cognoscenti?

While spot radio sees continued activity from some of its biggest brand supporters, spot television's biggest brands during the Independence Day holiday were varied. Among the biggest users of spot TV was the department store responsible for New York's grandest July 4 fireworks display.

It's far from a secret that The Home Depot is one of the most prolific advertisers on broadcast radio, never mind the audio streams associated with AMs and FMs across the U.S. That said, the spot count for the home improvement retailer seen in the last week is astounding.

Auto insurance specialists may reign at spot cable, but quick-service restaurants (QSRs) are certainly using the medium to lure in the summertime crowds.

Featured columnist Barrett Riddleberger, an expert sales training coach, is back with an article on the seven qualities he believes make a great sales coach. "There is a direct correlation between effective sales coaching and sales quota achievement," he writes.

If you thought automotive dealer associations would significantly rev up their spot loads at broadcast television during the final week of June, to help bring big end-of-quarter sales to fruition, you were partially right. While auto spending was definitely seen in the latest Media Monitors Spot Ten TV report, the Golden Arches drove away with the play count crown.

Nielsen is touting that -- for the first time -- its quarterly Total Audience Report includes insights surrounding content discovery on streaming platforms and "the potential pitfalls these players face." It also showcases new data into the streaming and media-related landscape that are particularly topical. 

If there's one takeaway from the latest Media Monitors Spot Ten Cable report, it is this: the auto insurance category remains hotly competitive. GEICO, one of the biggest advertisers at broadcast and cable TV and at radio, isn't at the top this week. A competitor is.

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand advertising. That's based on Kantar’s analysis of the 2016 election cycle — in particular, the final three weeks of the campaign season.