Another Huge Week For A Big Radio User


Just how big of a radio advertiser is The Home Depot? One look at the latest Media Monitors Spot 10 Radio report says it all.

Even with new efforts from popular footwear brand SKECHERS, The Home Depot dominates thanks to a play count of 75,885 spots, as logged by Media Monitors.

By comparison, No. 3 GEICO (or, No. 2 when eliminating iHeartRadio from the iHeart-owned Media Monitors report) accounts for 49,633 spot plays.

GEICO’s biggest competitor in the ad arena, Progressive, was right behind it with 31,070 spot plays detected by Media Monitors.

Meanwhile, a new effort from Diamonds Direct, just in time for Mother’s Day, puts the brand at No. 8.