Adbiz

If you thought automotive dealer associations would significantly rev up their spot loads at broadcast television during the final week of June, to help bring big end-of-quarter sales to fruition, you were partially right. While auto spending was definitely seen in the latest Media Monitors Spot Ten TV report, the Golden Arches drove away with the play count crown.

Nielsen is touting that -- for the first time -- its quarterly Total Audience Report includes insights surrounding content discovery on streaming platforms and "the potential pitfalls these players face." It also showcases new data into the streaming and media-related landscape that are particularly topical. 

If there's one takeaway from the latest Media Monitors Spot Ten Cable report, it is this: the auto insurance category remains hotly competitive. GEICO, one of the biggest advertisers at broadcast and cable TV and at radio, isn't at the top this week. A competitor is.

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand advertising. That's based on Kantar’s analysis of the 2016 election cycle — in particular, the final three weeks of the campaign season.

Tired of your reps quoting buyers and then not getting a signed contract? Help your sales reps build a robust pipeline of qualified prospects with these five "powerful" questions, offered by veteran sales consultant and influencer Barrett Riddleberger.

The big takeaway from the latest Media Monitors Spot Ten TV report is the renewed presence of auto dealer associations. They are committing to broadcast TV to help bring a last-minute push in auto sales and leases ahead of what could be the end of fiscal 2019 for many.

Radio's advertiser ROI is a story some say isn't told enough, or well enough, by the industry. Yet, several top U.S. brands continue to show their commitment to AM and FM radio stations, and in a big way.

The Quick Service Restaurant (QSR) category will come close to spending $4 billion in local advertising this year. But, is that spending thanks to local digital growth, rather than radio or TV? Perhaps, a newly released BIA Advisory Services report notes.

Getting consumers to consider purchasing a hot new smartphone certainly requires a good sales pitch. For Samsung, the delivery method for such marketing messages was spot cable.

Audio is on fire. But, is radio? A study conducted by Ipsos for iHeartMedia in March 2019 says yes. Here are some of the key findings worth including in your radio stations' marketing materials for potential and returning clients.

Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's great intelligence for broadcast media AEs looking for more fuel to win over clients skeptical of radio and TV.

Thanks to a decision made by India's federal government, Comscore currency will be used to set ad rates for desktop and mobile advertising in India to help create "a fair and stable marketplace." Did this news give investors a reason to put a stop to Comscore's big dip on Wall Street? Nope.

Got some sales reps that aren’t meeting your expectations? Here’s an article that might help, courtesy of expert sales training consultant Barrett Riddleberger. Here, Riddleberger shares seven ways one can fix underperforming sales reps ... right now!

Media executive JT Batson and a team of sell-side, buy-side, linear, and digital professionals have teamed to launch a new company that's bringing a local media buying platform to market. At the same time, the new company has launched a suite of APIs for broadcasters and their technology and data partners, and WideOrbit is involved.

An audience intelligence and data-management platform for OTT and Connected TV has launched a tool designed to enable political advertisers to use both over-the-top video platforms and streaming audio to target specific voter groups on a local, state or national level across various factors.