Adbiz

Across the summer months, Borell Associates is offering a weekly look at what local ad buyers think. This week's chart gauges whether 100 years of advancements in media measurement may have improved the way local advertisers feel about what "works."

A programmatic video platform has combined its capabilities with an advanced TV solutions provider, creating a new integrated company offering advertisers "impactful brand storytelling."

When it comes to the top activity among advertisers using spot television for the week ending July 14, there's no one that comes close to GEICO. That said, a big gym brand and a popular laundry detergent are now among the most active users of spot TV.

The fall job-hunting season is in preparation mode, and Indeed has reacted by ramping up its advertising through the use of spot radio. While that is noteworthy, it is the continued love of radio by The Home Depot that is the biggest takeaway from the latest Media Monitors Spot Ten Radio report.

With travel brands such as Trivago a big user this week of spot TV, the presence of GEICO as a big No. 1 ahead of a popular QSR is the big attention-grabber in this week's Media Monitors Spot Ten Cable report.

This fall, a quarter of all U.S. households will send their children back to class with brand new supplies, clothing, gadgets, and tech in tow. This makes July through September the second-biggest shopping season of the year. This year’s back-to-school (B2S) spending is expected to reach $27.8 billion, and that's great news for radio and TV.

This decision, says the American Statistical Association, puts at ease the most immediate threat to the data integrity of the 2020 census. However, the ASA emphasizes there is still much work to be done.

In a big win for AI technology firm Veritone, one of the nation's leading owners of AM and FM radio stations has selected the company's aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets.

Expert sales training guru Barrett Riddleberger got such a strong reaction to a recent column offering his thoughts on what makes a great sales coach that he took pen to paper and delivered more great tips and insight for the media industry's C-Suite.

How comfortable are advertisers with the amounts of money they're spending? The latest peek into Borrell Associates' forthcoming 2019 Local Advertiser Survey, which is still in the field, yields some interesting answers.

With national advertisers driving a large portion of the localized share of mobile ad revenue, mobile's percent share is big. In fact, it's some 50% larger than Local Radio's share of ad revenue expected this year. Is this a harbinger of opportunity, or added worries, for broadcast radio's cognoscenti?

While spot radio sees continued activity from some of its biggest brand supporters, spot television's biggest brands during the Independence Day holiday were varied. Among the biggest users of spot TV was the department store responsible for New York's grandest July 4 fireworks display.

It's far from a secret that The Home Depot is one of the most prolific advertisers on broadcast radio, never mind the audio streams associated with AMs and FMs across the U.S. That said, the spot count for the home improvement retailer seen in the last week is astounding.

Auto insurance specialists may reign at spot cable, but quick-service restaurants (QSRs) are certainly using the medium to lure in the summertime crowds.

Featured columnist Barrett Riddleberger, an expert sales training coach, is back with an article on the seven qualities he believes make a great sales coach. "There is a direct correlation between effective sales coaching and sales quota achievement," he writes.