Adbiz

The nation's No. 1 owner of broadcast television stations has followed the lead of NBCUniversal, CBS, ABC, Graham Media Group and Berkshire Hathaway-controlled ABC affiliate WPLG-10 in Miami by opting to transact all future advertising business utilizing impressions-based currency.

The television industry's ad sales organization "transforming the way marketers evaluate media strategies" is expanding its marketing and communications team. The VAB says it is doing so "to amplify its strategic insights and to continue heightening its marketplace visibility."

Addressing what occurs “when bad things happen to good ideas,” Oink Ink’s Dead Radio Contest is a competition for advertising copywriters who have written radio scripts that for whatever reason were never selected by the client.

A company that bills itself as "the most comprehensive enterprise social analytics solution" has signed one of the world's leading media and entertainment companies as one of its key partners for social analytics.

Comscore is entering the fourth quarter of 2019 with a heap of uncertainty regarding its future. Its stock's one-year target estimate was slashed to $4.90; a year ago SCOR was priced at $15.35 per share. Could a new deal with a TEGNA-owned offering help fuel a much-needed turnaround?

Are automotive dealer associations spooked over sputtering leases and new vehicle sales? Perhaps, but that's certainly not stopping three big brands from launching new efforts at Spot Television designed to bring the masses to showrooms across the U.S.

If small businesses have shifted most of their spend online and digital-first companies are beginning to mature, double digit digital ad growth will depend on sustained expansion in digital business transformation from “traditional” marketers - brands whose businesses have historically existed offline primarily, says Brian Wieser.

TV attribution firm TVSquared has partnered with an audience-based multi-screen TV advertising sales and technology company to integrate "always-on attribution reporting" into its platform.

The world's largest social media platform is taking heat for its decision to not censor advertising from political candidates. Yet, as Wilkinson Barker Knauer partner David Oxenford notes in a freshly penned piece, Congress requires no censorship from broadcasters.

Want your sales reps to increase their closing ratios? It all starts with qualifying properly, says expert sales trainer Barrett Riddleberger. "Share this column with your sales team and they'll love you for it!" He exclaims.

At the MIPCOM trade show, Glance (Global Audience & Content Evolution) unveiled the latest trends that are drawing the young adult audiences in. We've got a look a what Glance, from France's Mediametrie, shared.

It may seem boring to some. To others, it's a sign that marketers who believe in radio are sticking with it, and not using six-week blasts twice a year as part of a campaign designed to build sales and lure customers. Radio's biggest users are once again fully represented in the latest Spot 10 Radio report.

Looking for the right way to get the answers you seek from potential sales candidates in your organization? Perhaps these 10 questions from expert sales trainer Barrett Riddleberger can help. Good interview questions can go a long way in enabling the hiring party to accomplish this task.

In the latest Media Monitors Spot Ten Cable report, one big hamburger chain is still the leader by spot plays. However, its No. 1 competitor is back in the Spot Ten, using these visual spots with a reinvigorated radio campaign to help build sales.

The digital audio advertising platform created by one of Great Britain's biggest commercial radio broadcasters has partnered with digital audio's "first Creative Management Platform" in an arrangement designed to enable data-driven dynamic audio advertising for U.S. advertisers and a network of "premier publishers."