Adbiz

In this Media Information Bureau column, an AEI adjunct scholar believes there is "some merit" in the FCC collecting data on internet usage factors, including those required to calculate "breadth and depth measures," and to assist policy, antitrust, and business decision-making.

The race is on among auto dealer associations to make August a profitable one. To lure potential buyers and/or lessees, spot television is being used in a big way. Five of the 10 slots on the latest Media Monitors Spot Ten TV report are from automotive brands.

The quick-service restaurant category continues to power up Spot Cable, according to the latest report from Media Monitors. For the week ending August 25, one fast food chain in particular is running away with it -- just not to the border anymore.

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions. That’s the finding of an analysis conducted by global location intelligence company of 500 million digital location targeted impressions delivered in the U.S. and United Kingdom January to June 2019.

You only get one first appointment with a prospect. Here's some great advice from expert sales training coach Barrett Riddleberger on how to never waste one again. Five questions, and his answers, could provide great learning for your entire media organization.

Here's a bit of news that should energize every broadcast media sales executive in America: Target Corp. hit it out of the ballpark in the second quarter, with strong earnings and an improved outlook for the second half of 2019. Investors cheered, sending Target up nearly 21%.

"Love it or hate it, this is the chart that gets the most attention every year," says noted local advertising analyst Gordon Borrell. "It's basically a barometer indicating where it's going to be sunny, cloudy, or stormy in the local advertising world."

Global digital advertising technology company Amobee has launched what it calls "a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns."

It's a surprise to no one that auto insurance companies are among the biggest users of traditional media to get their advertising messages to consumers. Spot cable is one of these media choices, and outreach from two brands in particular leads the pack -- in a big way.

If you read the weekly Media Monitors Spot Ten reports for Radio, then the following information won't be too surprising. If not ... then you could be missing out on a revenue growth opportunity, and failing to see what's trending in the audio ad universe.

Barney's New York on August 6 filed for Chapter 11 bankruptcy protection. CNBC reported that the move "makes the luxury department store the latest victim of the retail upheaval, as shoppers buy online and from brands directly." The National Retail Federation takes issue with this.

A long-time purveyor of warm meat-filled sandwiches has gained new customers in recent months thanks to an aggressive campaign featuring actor Ving Rhames declaring, "We Have The Meats." The latest Media Monitors Spot 10 Cable report shows this QSR brand is a believer in spot cable.

Multicultural consumers comprise almost 40% of the total U.S. population, yet multicultural media investments make up only 5.2% of total advertising and marketing spending. That's according to PQ Media, which conducted a research study on behalf of an ANA group.

Stellar sales reps do things that others don't. Want to learn what they've done to reach these achievements, so it can be shared with your radio or TV sales leaders? Click here for the latest Media Information Bureau installment from sales training expert Barrett Riddleberger.

A full service direct response marketing agency serving the broadcast TV industry that said no to Nielsen has changed its mind, and has agreed to a multi-year agreement that again makes the nation's dominant audience measurement data and analysis company the ad shop's "service of choice for local TV measurement in all markets."