Adbiz

A new partnership between a digital-first provider of data, media and promotions platforms powered by purchase data and the nation's dominant audience measurement data provider is poised to bring clients an improved path to data-driven marketing.

There's not much movement on the latest Media Monitors Spot 10 Radio report, and that's a good thing. It demonstrates that brands that use radio stick with radio -- including The Home Depot, a mammoth of AM and FM spot use.

There's no denying it: More local businesses are buying ads and boosting posts on social media than they are on any other type of digital media, says local advertising analyst Gordon Borrell. His latest Chart of the Week shows just how popular it has become.

Yes, GEICO is again a dominant brand with respect to spot cable use. But, look at the brand at No. 5. It's a growing travel company with its sights set on Expedia.

CBD has been a hot topic for media companies – trying to decipher what products are legal and which can be advertised. Noted D.C. communications attorney David Oxenford offers new insight on the clarity of legalities tied to CBD, hemp and other cannabis advertising.

A newly released report suggests that Netflix needs to recalibrate both its engagement and its revenue mix to win over the next 150 million subscribers. "In the era of stalling membership growth, the previously unthinkable becomes thinkable and the A word – advertising – becomes strategically pertinent," MIDiA Research says.

If you've hired a bad sales rep, you know how painful it is. So what lessons can be learned? Expert sales coach Barrett Riddleberger has some answers to share in this freshly penned column.

Nielsen has a set of forecasting and posting tools that bridge the planning, activation and measurement of consumers beyond basic demographic details such as age and gender. Now, a long-time media services client has become its first agency subscriber.

A digital identity resolution company has agreed to participate in a "new joint capability" with digital audio advertising solution firm AdsWizz. The partnership combines Tapad's digital cross-device technology with AdsWizz's AudioMatic buying platform.

There's more stability seen among the top users of spot radio for the week ending July 21, the latest Media Monitors Spot Ten Radio report shows. That said, the advertiser at No. 10 is betting that it can grow its user base by using national AM and FM stations -- and the power of audio. 

While GEICO and Progressive remain some of the biggest users of Spot TV, the latest Media Monitors Spot Ten TV report shows several auto deal associations revving up their activity in the week ending July 21.

It's summer, and that means students are out having fun -- and more likely to make a stop for cheap eats en route to a party, or the beach, lake or other favorite excursion locale. Taco Bell gets it, and as such the QSR stepped up its use of spot cable.

"Twenty years ago we could have produced a chart like this for Search Advertising," says Gordon Borrell, the noted local ad forecaster. Borrell's latest Chart of the Week shows how much advertisers are engaging with another early-stage platform: voice devices.

In this day and age, if you miss a live broadcast of your favorite program or awards show, it’s no big deal. But, this means advertisers are losing their consumers. A new report examines the impact of time shifting on TV consumption and ad viewership. 

Never assume anything about a sales candidate — even if they come from your industry or a competitor, says sales training expert Barrett Riddleberger. In this freshly written column, Riddleberger shares some top tips on how your Director of Sales can do some solid due diligence.