Adbiz

What a difference a new CEO makes. Comscore shares finished Friday's trading with a 3.4% increase, capping a 30-day acceleration that has put the data measurement company's stock at more than twice what it was worth on October 23.

Looking to get your sales reps selling more in the new year, or during the holiday season? Expert sales training coach Barrett Riddleberger checks in with 10 things one can do to become a better salesperson ... right now.

Among the department stores that have turned to broadcast media to build retail sales is Minneapolis-based Target Corporation. Perhaps a boost in radio and TV spots is on the way, given the company's astoundingly positive Q3 results. 

It's nearing the end of yet another month, and you know what that means? Automotive dealer associations are likely ready to ramp up their advertising across traditional media in the hopes of scoring a new sale or lease by November 30. For spot television, one auto brand is already at it.

CVS, the pharmacy that seems to be just about everywhere, is now among the top brands using Radio to reach new and returning customers. It's thanks to a new campaign that puts the chain well above its category peers in the latest Media Monitors Spot Ten Radio report.

T-Mobile is no longer alone as a brand in the wireless services category that's decided to invest in Spot Cable to reach consumers. Verizon is now on the Media Monitors Spot Ten Cable report, thanks to a new campaign that began last week.

AdLarge's newest sales exec began his career as a media buyer at what is now OMD Chicago and moved into ad sales at A&E and Rolling Stone magazine before landing in audio. He has held sales executive positions at Premiere Radio Networks, Westwood One, MJI Broadcasting, Univision, and Spanish Broadcasting System.

Accelerate Local, designed by the Local Media Association to reinvent business models for news, has launched "The TV Membership Project" as part of an effort to study and develop new modes of consumer engagement and revenue via membership and other direct to consumer models for local television broadcasters.

Want to avoid a lost of pain, frustration and unmet sales quotas? Follow this advice from expert sales trainer Barrett Riddleberger. It could prevent your organization from hiring yet another sales candidate incapable of doing the one task that they should be the best at: Sell.

A white label creative and marketing services firm has been selected to help bring additional revenue opportunities to Kentucky Broadcasters Association member stations. 

OK, it's Veterans Day. The holiday shopping season has "officially" started ... right? Well, just go into your closest Macy's. There are holiday decorations and sales galore. To help bring in even more customers, Macy's took to spot radio to lure the early bird Hanukkah, Christmas and Kwanzaa shoppers.

Dominant. That's the only word we can come with to best describe how strong GEICO is with respect to its spot-on devotion to cable TV viewers. It dwarfed all other brands in the latest Media Monitors Spot Ten Cable report.

So, Amazon is out to crush broadcast and cable TV with its rapidly rebuilding Amazon Studios and hits such as The Marvelous Mrs. Maisel? If so, don't tell its media buyers and planners. Amazon.com just invested in a big spot TV and spot cable campaign, just in time for the holidays.

An expanded relationship with Envision Networks means that, for 2020, audio content provider has decided to move all of its products and inventory to Gen Media Partners' SBG. It involves more than over 80 products, and SBG founder/President Jason Bailey is looking forward to a positive impact on Sun Select's RADAR numbers.

How diverse is your media organization ... or your best clients? "There has been little headway made in improving ethnic diversity," a new report from the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) states.