Adbiz

A 20-year software veteran "with a proven track record of bringing innovative products and services to market" has been upped at a company pioneering a platform for cross-screen, multi-touch attribution across linear and digital TV content. Prior to joining TVSquared, she held various executive positions at such companies as Lucera, Sumerian and British Telecom (BT).

"Through One Platform, brands can leverage 4C’s technology to create intelligent, reach-optimized cross-channel plans across NBCU’s premium video portfolio of linear, long-form, and short-form video," says Chicago-based 4C.

Nearly half of all political advertising dollars placed on cable TV systems year-to-date in 2020 have been from presidential candidates, led by Michael Bloomberg. According to Viamedia, total spending in this sub-category of political advertising has jumped as much as 146% vs. year-to-date 2016.

The outbreak of Coronavirus is a widening tragedy. As GroupM's Brian Wieser sees it, "Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis." What does this mean for radio and TV? "Shifts in media consumption and other behaviors are important to monitor."

With former Vice President Joe Biden's victory in the 2020 South Carolina Democratic Primary, South Bend, Ind., Mayor Pete Buttigieg and Sen. Amy Klobuchar have "suspended" their campaigns. Billionaire Tom Steyer also put an end to active campaigning. In contrast, Mayor Mike Bloomberg continues to spend at spot TV, with new efforts including unsolicited text emails and "junk" mail.

When observing your sales reps, you need a process, says expert sales trainer Barrett Riddleberger. Why? As he explains in this column, "accurate evaluation" leads to proper diagnosis and training. "Here's a column that can really help," he says.

There’s a river of data flowing from all the channels at a marketer’s disposal. But, most of it is dammed up behind business, ad and marketing analytics, and stuck behind database platforms and services. LeadsRx’s Insights Service could help solve the data problem. How so? A helpful LeadsRx "Attribution Data Scientist" could prove the trick.

The Mike Bloomberg for President campaign may not be leading in any national polls, nor has the former New York Mayor come close to winning a caucus or primary as of yet. That hasn't stopped the business media mogul from unleashing a barrage of advertisements that now includes a big spot radio buy, and a bigger spot TV campaign, the latest data from Media Monitors show.

Once you acquire a new customer, retention and account growth become the focus, says expert sales trainer Barrett Riddleberger. In this column, he shares "powerful customer questions" designed to be given to your sales reps today. Click here to see what he's talking about.

Impactful initiatives reframing marketing in the 21st century, demonstrating the value of culture in ads and programming, are the highlight of a Hispanic Radio Conference session that puts a spotlight on the Cultural Insights Impact Measure tied to the ANA's Alliance for Inclusive and Multicultural Marketing. As CMOs are inspired to genuinely reflect all in their ads, radio leaders are, too.

For the first time, RBR+TVBR on Tuesday detected Spanish-language digital audio pre-roll ads for the Mike Bloomberg presidential campaign. While this may be a sign that the former New York Mayor is ready to rev up his audio ad budget, there's no question Bloomberg is using spot TV to reach potential voters.

On Dec. 10, 2019, global data, insights and consulting company Kantar revealed that its CEO, Eric Salama would step down "during the course of 2020." Who knew that he wouldn't last past the first quarter.

Hiring the wrong sales rep is painful. In fact, expert sales trainer Barrett Riddleberger is convinced you or someone at your stations may have hired a "pinball" sales rep, and then had to let them go. What is a pinball sales rep? Find out by reading this column, and learn how to avoid ever hiring one again.

It's hardly a secret that the Mike Bloomberg for President campaign is spending some hefty dollars at broadcast TV. In terms of spot count, the Democratic presidential hopeful's dominance over well-established brands is simply impressive, based on the latest Media Monitors Spot Ten TV report.

The latest Spot Ten Cable report from iHeartMedia-owned Media Monitors shows a big gap between the two top auto insurance brands electing to use spot cable as part of their advertising outreach to build consumer awareness and its customer logs. GEICO is again No. 1, and it has a huge lead over its in-category competitor, at No. 2.