Reframing Marketing in the 21st Century: A Primer

February 19, 2020

Impactful initiatives reframing marketing in the 21st century, demonstrating the value of culture in ads and programming, are the highlight of a Hispanic Radio Conference session that puts a spotlight on the Cultural Insights Impact Measure tied to the Association of National Advertisers (ANA)’s Alliance for Inclusive and Multicultural Marketing.

As CMOs are inspired to genuinely reflect all in their ads, radio leaders are, too.

The Hispanic Radio Conference is proud to announce that AIMM will present a special session at this year’s Hispanic Radio Conference, scheduled for March 25-26 at the Intercontinental at Doral Miami.

This is the first appearance by AIMM, marking an important milestone in Hispanic Radio Conference history, connecting attendees with a broader think tank of visionaries and marketing practices that are impacting their business today and in the future.

Now in its fourth year, AIMM has grown to 100 leading marketers from the ecosystem of advertisers, agencies, media, and research with one main goal: accelerating growth from multicultural and inclusive segments.

This session is presented by AIMM co-founder Carlos Santiago, who heads Santiago Solutions Group.

Santiago is a nationally-recognized business strategist. He is known for his innovative branding, segmentation and ROI analytics. Carlos founded Santiago Solutions Group in 2000, developing proprietary advanced analytics methodologies. Over the last 12 years, he has guided strategic growth, corporate planning, product branding, consumer engagement, and social marketing strategies for organizations such as AARP, Campbell’s, Chivas Regal, GMAC Mortgage, HerbaLife, Health Net, HP, Humana, Johnson & Johnson, Nestlé, New York State AIDS Institute, Principal Financial, Sheetrock-USG, Target, Terra.com, Wells Fargo, and WalMart.