DQ Delivers With Spot Cable Surge
There's a new effort taking shape for Dairy Queen, and the venerable quick-service restauranteur and ice cream chain is using spot cable to get its marketing messages across in the most efficient way.
Hispanic Consumer Cord-Cutting Surges, Fueling Streaming Platform Use
MVPD subscriptions fell by a substantial level among U.S. Hispanic households in just one year's time, a new study from M/A/R/C-owned Horowitz Research finds. The big result from that cord-cutting? Demand is increasing exponentially for Spanish-language content on OTT platforms.
The InFOCUS Podcast, NewFronts Edition: LATV
LatiNation Media CEO Andrés Palencia and President Bruno Ulloa sit in on the InFOCUS Podcast, presented by dot.FM, to share more about GenZ and Millennial-focused LATV and what was delivered to marketers at a Wednesday IAB NewFronts presentation in New York.
Ad Revenue Gain Can’t Help Big Revenue Dip For Bell Media
Ad revenue for the BCE Inc. unit was up 1.6%, thanks largely to "strong growth in digital advertising and improved out-of-home and radio performance," in addition to Super Bowl LVIII ads tied to the game's coverage in Canada on CTV. Yet, overall media operating revenue sharply declined.
Allen Media Group Addresses RIF Chatter
"Strategic changes" are underway at the broadcast and cable media company owned by Byron Allen, resulting in a reduction-in-force initiative, RBR+TVBR has confirmed.
WBD To Collaborate With Weigel For Cartoon-Focused Diginet
From Bugs Bunny, Scooby Doo and Tom & Jerry to Fred Flintstone, there's long been a special kind of love and affinity for these animated characters. Now, a digital multicast specialist is launching a new subchannel network dedicated to classic cartoons in a partnership with Warner Bros. Discovery.
RNN-Owned UHF Adds Two Diginets In Boston Shift
"SuperFrank" Copsidas has dropped two digital multicast networks owned by Get After It Media from a Boston station. For those in the market that still wish to see the offerings, Retro TV and The Heartland Network, they'll have to tune to another Boston station's subchannels to view them.
California Broadcast Pioneer Harry Pappas Dies
He is being remembered as the former owner of what was at the time the nation's largest privately-held commercial television broadcast group, with 30 properties. Harry Pappas, who operated California-based Pappas Telecasting, died April 24 in Reno, Nev., at the age of 78.
Roku, iSpot Forge a Streaming Audience Data Pact
How many viewers did a particular program, network or channel attract through its streaming capabilities, with viewers accessing the content through streaming platform Roku? Data is on the way.
Roku Also Secures The Trade Desk For Data
Roku is making waves with a flurry of announcements that could position it more favorably with marketers and advertisers. With a NBCU Olympics pact and an iSpot.TV deal in place, Roku also says it has plans in place for a new data-driven TV streaming partnership with The Trade Desk.
MoffettNathanson Checks In On U.S. Media Fundamentals
"The biggest unexpected challenge for media companies last year was the underperformance of linear TV advertising," say MoffettNathanson's top two senior analysts covering media companies. "Unfortunately, we do not see this getting much better in 2024."
UpFronts, NewFronts: Ad Dollars, Where Are You?
With story after story suggesting digital ad sales growth is relentless while linear sales action remains tepid, Guideline Solutions has released fresh data that shows the good 'ol Upfront remains important for advertisers seeking adults 18-49, in particular.
Local Now Gets New Distribution Via LG
Allen Media Group's Local Now free ad-supported streaming television serving has just snagged a major distribution win, thanks to a newly signed agreement with LG Electronics.
Pie In The Sky For Spot Cable
The NHL and NBA playoffs are in full swing while Major League Soccer sets attendance records in Massachusetts. Major League Baseball excitement is also building. For fans seeking a bite to eat while cheering for their team, there's one pizza-focused QSR that stands out when it comes to its advertising on Spot Cable.
GBH Gets Proposed FCC Fine For Public File Fail
The parent organization of the main PBS Member station serving New England's most populous communities has received a proposed FCC fine for failing to timely file required online public file documents, including quarterly issues/programs lists and children’s TV programing reports.