The NHL and NBA playoffs are in full swing while Major League Soccer sets attendance records in Massachusetts. Major League Baseball excitement is also building. For fans seeking a bite to eat while cheering for their team, there’s one pizza-focused QSR that stands out when it comes to its advertising on Spot Cable.
By play count, Domino’s is the big leader over No. 2 Progressive, which has emerged as the dominant auto insurance specialist to be using TV advertising in recent months. Liberty Mutual Insurance ranks No. 8 by play count; Allstate, State Farm and GEICO are more quiet in their efforts.
Meanwhile, PetSmart is new at No. 4 with a new effort as the NBA and NHL each engage in promotional efforts tied around their respective playoff series.
How does the Spot Ten Cable report from Media Monitors compare to its Spot Television report?
Progressive is the overall leader, but look at who’s at No. 3 overall and on top for auto insurance specialists at Spot TV? It’s Allstate, with a renewed effort around “Mayhem” getting action.
The No. 1 user of Spot TV last week was Lowe’s.
