Dynamic Ad Insertion Coming To FOX College Football Coverage

FreeWheel’s technology will now power FOX’s ability to offer dynamic ad insertion in College Football, allowing advertisers to purchase more premium live sports inventory from FOX while also incorporating a variety of features to provide an optimal viewing experience for audiences.
Cary Pahigian (Photo: Business Wire)

Salem News Channel Becomes A ‘Diginet’

In a landmark deal, Salem Media Group has effectively converted its OTT-exclusive Salem News Channel visual media offering to a multiplatform entity, thanks to a partnership with the owner of low-power TV stations across the U.S. once led by Philip Falcone.

‘Thursday Thunder’ Gets TV Slots With Peachtree Deal

Live television broadcasts of select "Thursday Thunder" races are heading to Gray Television's Peachtree Sports Network for the 2024 season. It's thanks to an agreement with the broadcast television station owner and Atlanta Motor Speedway.
Jessica Rosenworcel, appearing at the FCC's June 2024 Open Meeting

Chairwoman, Carr Spar Over LPTV Rule Change Plan

The FCC on June 5 adopted the NPRM proposing LPTV stations maintain an online public file in order to inform the public of a station's operations and facilitate community engagement. The NPRM also suggests updates and amendments to address advances in the LPTV service.
E.W. Scripps Company

Scripps Advertisers Gain Access To The Trade Desk

The E.W. Scripps Company is taking steps to "streamline" the programmatic ad buying process for its advertisers by signing an agreement to work with advertising technology shop The Trade Desk.
Corus Entertainment's Toronto headquarters, as of January 2020

Corus Shares Slide On Word Of WBD Content End

On Monday, "CJR-B" slid by a stunning 29.6% from Friday's closing price, to just $0.3450 CDN, pushing the company to a new low for its shares. What drove the latest dip? Come 2025, "some" Warner Bros. Discovery programming will not be renewed.. A big competitor snagged the rights.

Domino Dancing, New Activity Light Up Spot Cable

For the first full week in June, there were no less than three new campaigns showing up on the latest Spot Ten Cable report from Media Monitors. The overall leading brand by Play Count, however, was the nation's foremost quick-service pizza chain.

Third TEGNA Station Links With NFL Panthers

TEGNA’s CBS affiliate serving Columbia, S.C., is now the Midlands’ Official Television Station of the National Football League’s Carolina Panthers.
Grant Spellmeyer

ACA Connects Members: Harmed Most By ‘Broken Video Market’

With "blackouts" and carriage agreements now a FCC concern, the nation's chief advocacy group on Capitol Hill for small and rural cable TV service providers has taken a moment to share how its members are "disproportionally" harmed by "the broken video market."

New ‘Product Enhancements’ For DIRECTV Advertising

DIRECTV Advertising, which seeks to carve a niche for data-driven, advanced TV and streaming opportunities for marketers, is rolling out a new slate of product enhancements to its portfolio. This includes the introduction of incremental reach, privacy and brand safety.

Comcast, TransUnion Team For Addressable TV Campaigns

A new "privacy-forward agreement" in which audiences within the Comcast footprint can be matched to information within TransUnion's identity graph to build "custom, advanced audience segments" for addressable TV ad campaigns on Comcast platforms has taken effect.
Perry Sook

NAB TV Board Affirms NAB’s OTA TV Commitment

The timing of the statement is curious, and comes nearly 14 weeks after the NAB's top attorney told the FCC it should scratch a plan requiring MVPDs to tell the Commission when a broadcast signal is "blacked out" for at least 24 hours due to a retransmission consent impasse.

Effectv Brings Addressable Answer To Regional and Local Advertisers

The sales division of Comcast Advertising has expanded its "Audience Addressable" product in a bit to "help" regional and local advertisers, in addition to...

Home Of the Braves’ Triple-A Affiliate? Gray Owns It

The Triple-A affiliate of the Atlanta Braves Major League Baseball, playing their 15th season at Coolray Field in Lawrenceville, Ga., are getting broadcast television coverage thanks to an agreement with Gray Television.
Jeff Winemiller

Jeff Winemiller Adds In Coastal Carolina

He's been a prolific buyer and seller of low-power television stations in recent years and could be seen across the LPTV Broadcasters Association's symposium at the NAB Show in April. Now, Jeff Winemiller is back in the news, and he's buying a LPTV property in Myrtle Beach.