Since Friday, tongues have been wagging about the future of Bob Bakish and Paramount Global. In fact, the fate of the company’s CEO has perhaps become a bigger story than whether Paramount Global’s Q1 2024 earnings will meet or exceed analysts’ expectations.
MoffettNathanson Senior Analysts Michael Nathanson and Robert Fishman take note of this, especially as the IAB NewFronts begin Monday (4/29) and an earlier-than-usual start to earnings season starts next week ahead of Upfront Week.
What’s the big takeaway from Nathanson and Fishman? “The biggest unexpected challenge for media companies last year was the underperformance of linear TV advertising. Unfortunately, we do not see this getting much better in 2024.”
