AI-powered creative audio studio Wondercraft is partnering with audio management platform Frequency on an integration initiative designed to let brands and media publishers produce and deploy personalized audio ad campaigns at scale.
Introducing Variations, a new feature in Wondercraft’s creative suite to enable automated creation of ad variations and personalization based on audience data signals. The integration creates “the industry’s first seamless workflow” from Wondercraft’s creative studio to Frequency’s dynamic campaign deployment.
Oskar Serrander, co-founder at Wondercraft, commented, “Audio ad production has historically been a major barrier for brands wanting to run more creatively interesting audio campaigns. With Variations, brands can now produce hundreds of ad versions in minutes. Too often do brands run single ads for their campaigns where instead you want to have different variations depending on city, demographics and daypart and use different voices, languages and accents – it’s all doable. We’re not just making audio production faster and affordable – we’re enabling brands to be more creative with their messaging and style to drive better campaign results. Frequency shares our mission to make audio advertising more accessible, creative and scalable for brands of all sizes around the world and we are very excited to bring this to market with them as our first integration partner.”
Pete Jimison, CEO and founder of Frequency, added, “The audio industry is full of creative potential, but creative production and asset coordination for ads and host-reads are holding it back. By partnering with a creative audio production platform like Wondercraft, we are removing these long-standing barriers as we evolve the Frequency audio management platform to more publishers and brands. I believe this partnership marks a monumental shift towards an audio industry that is not only faster and more creative for advertisers and publishers but smoother for all parties to better manage the day-to-day operation of ad campaigns.”
