Jācapps , the Jacobs brothers radio mobile app-focused business, has rolled out a new product in association with their Jacobs Media research company that “takes radio clients on a journey to generate revenue by just having an app with an audience.”
How, exactly, will it work?
Jācapps will “teach radio clients how to promote their apps, analyze their analytics, and make money with digital revenue generated from the app. With the sales landscape evolving rapidly, jācapps DR develops a path forward for clients, no matter where they are in the process.”
Jācapps COO Bob Kernen commented, “We know that radio stations span a wide spectrum of audience sizes and internal capabilities. Our goal was to create a product that meets them where they are. If you need help building an audience, we can help with that. If they’re ready to start selling their inventory, we can help there, too. And if they want to start taking advantage of turn-key programmatic advertising, we have a solution for that, too.”
Chris Brunt, Director of AI and Digital Revenue at Jacobs Media, added, “We believe that this new offering just reinforces our commitment to radio’s success in a really challenging time. We hope that our hundreds of clients, as well as non-clients will engage with us to help them with digital revenue strategy.”
