When it came time for NBCUniversal Telemundo Enterprises to name a successor to Michelle Alban, its VP of Corporate Communications for some 15 years, it ultimately chose an individual who is fluent in Japanese.
Succeeding Alban some five months after her departure is Krystyna Hall.
She most recently served as SVP/Corporate & Public Affairs at Edelman, a role she had for some 8 years in change. In that role, she was responsible for public relations, corporate reputation and crisis management for top technology, retail and consumer brands including PepsiCo, URBN, Mars Inc., Microsoft, Lagardere PLUS and Samsung.
Hall has a deep PR background, and from 2006-2009 was a VP for Fleishman-Hillard, rising from Managing Supervisor. She’s also been a senior associate at Mercury Public Affairs, and from 1996-2001 — one year after graduating from SUNY Albany — was a Public Policy Analyst for UBS/PaineWebber.
In the year between SUNY Albany, where she was a member of the swim team, and UBS/PaineWebber, Hall taught English in Tokyo for one year before briefly serving as J.C.C. Fund Manager for the Japanese Chamber of Commerce in New York.
Now, in her first role in an operation focused on Hispanic consumers, Hall will lead the execution of corporate communication strategies “designed to increase awareness of NBCUniversal Telemundo Enterprises and its brands among key stakeholders in the media and business communities.”
She’ll be based in New York and reports to SVP/Corporate Communications Alfredo Richard.
“Working closely with the executive team, as well as research, sales and marketing, she will develop and implement communications plans to increase awareness of the company’s growth story and innovations in the traditional and new media space,” Telemundo says.
“We are delighted to welcome Krystyna to the NBCUniversal Telemundo Enterprises family,” said Richard. “She is a highly experienced communications leader whose drive, creativity and business acumen will help us further strengthen our competitive position as leaders in the media industry.”
Hall brings more than two decades of public relations and crisis communications experience to the role. Most recently, she was Senior Vice President at Edelman in New York.
Prior to that, Hall was Senior Vice President at FleishmanHillard where she led international and global accounts including Lockheed Martin, the Egyptian Tourist Authority and the Italian Ministry of Environment. Previously, she held several public affairs roles where she provided strategic counseling to clients on government relations, lobbying and issues management.