In the world of carriage fee agreements and rebroadcast rights accords, an MVPD typically negotiates with a cable and/or over-the-air TV station owner on a blanket agreement. For direct broadcast satellite service provider DirecTV, that has meant an “all-or-nothing” scenario in which it must take every channel as part of a deal or none at all — until recently.
Thanks to the advent of “Genre Packs” designed to smash the “big bundle,” three of the “Big Four” networks had inked fresh deals with DirecTV to make that happen. On Thursday (6/26), the fourth officially signed off on its own deal.
