A family-owned business that uses radio advertising to connect with the community, raise its brand identity, and create future demand for its services has emerged as the undisputed market leader in Columbia, Mo., in its category.
Unaided awareness towered over well-known national franchises, and the success story in this college town from Steve’s Pest Control is an academic learning lesson worth hearing at the upcoming Radio Masters Sales Summit on September 10-11 in Cincinnati.
How dominant Steve’s Pest Control is in this city between Kansas City and St. Louis was the subject of a recent commentary from Pierre Bouvard, Chief Insight Officer at Cumulus Media/Westwood One.
At the Radio Masters Sales Summit, Bouvard will share details from his post to open the two-day affair. He says, “Steve’s Pest Control knows what Madison Avenue has forgotten. To generate substantial sales and profit, a business needs to create future demand rather than just obsess over short-term sales.”
Bouvard will later be honored with the Radio Wayne Distinguished Leadership Award for his outstanding and ongoing service to the radio industry during a presentation later in the afternoon.
In addition to Bouvard’s presentation, the Radio Masters Sales Summit provides unparalleled training and networking opportunities. The list of presenters includes Michael Doyle, Paul Jacobs, Steve Newberry, Pat Bryson, Paige Nienaber, and Carolyn Gilbert.
