For more than two decades, satellite radio service Sirius XM has served roughly 1 in 10 U.S. audio consumers with a mix of spoken word and music programs that have gone beyond what may be available in a local community via over-the-air AM and FM stations. Since then, unlimited data plans from wireless services companies have neutered that sell somewhat, with YouTube and plethora of audio streaming apps now available in the car — the bread and butter of SiriusXM’s growth locales.
Now, the company led by CEO Jennifer Witz has introduced “a new low-cost, ad-supported subscription plan” — a move seen by Netflix, Hulo and HBO Max that some critics may argue makes Sirius XM more like Radio.
