Speaking The Same Language: Estrella TV’s New Viewer Push

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Hablamos el mismo idioma. That translates to “We speak the same language,” and for Estrella Media, there are multiple interpretations of that new marketing tag it hopes will lure new and returning viewers to its Spanish-language broadcast network.


A promotional campaign is about to begin, and it is tied to new prime-time program launches, and a refreshed look for local newscasts in three key Estrella TV markets.

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