The Radio Advertising Bureau is launching a new four-part live presentation series designed to help local broadcasters harness artificial intelligence to support sales efforts, uncover opportunities and drive revenue growth.
Beginning July 8, each session over the next four months will spotlight a new RAB AI tool — including ProspectingPro, CopyWrite, AI Visibility Playbook for Radio and Why Radio. The series will show how each of these tools can accelerate knowledge and speed to market throughout the sales process.
Hosted by RAB Senior Vice President of Digital Services Dave Casper and Senior Vice President of Professional Development Jeff Schmidt, each webinar will feature an overview of the featured tool, a live demonstration and real-world perspectives from radio broadcasters sharing how they are putting these resources to work in their own organizations, driving results and client success.
The AI Advantage for Radio Sales – an RAB four-part live presentation series includes:
July 8 — RAB AI Tool: ProspectingPro
August 5 — RAB AI Tool: CopyWrite
August 19 — RAB AI Tool: AI Visibility Playbook for Radio
September 9 — RAB AI Tool: Why Radio
“AI is rapidly reshaping how sellers work, research, prospect and communicate,” said Casper. “This series is designed to move beyond theory and show broadcasters practical ways to integrate AI tools into their sales strategies through demos, peer insights and real-world success stories.”
Schmidt added, “The opportunity isn’t just adopting AI — it’s understanding where it can create meaningful value within the sales process. Through this series, broadcasters will gain a clearer understanding of how these resources can support prospecting, messaging, visibility and demonstrating radio’s impact.”
Registration is free to RAB members.
