No Burger Battle Here: One QSR Dominates Spot Radio


Forget the Golden Arches or the place where the royal treatment is having it “your way.” The QSR leader, by a mile, on the latest Spot Ten Radio report from Media Monitors is the hamburger chain founded by Dave Thomas.

As shown below, Wendy’s is the No. 1 paid advertiser at Spot Radio, when taking play count into account. That is thanks to some 44,185 spots detected by iHeartMedia-owned Media Monitors.

The activity bests The Home Depot, even with a gain from the home improvement retailer. Meanwhile, ZipRecruiter relinquishes the top slot as Babbel finishes the week at No. 6, when including a NHTSA PSA campaign and in-house podcast promotional effort from iHeart.




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