A recent Nielsen report showed the most modest projected gain in TV households – 400K – in ten years, a gain of 0.3%. It has broken it down further, and showed that the biggest gains are among Hispanics, and minorities together make up almost all of it. The Hispanic gain is 290K (2.3%), Asians account for 40K (0.8%), African Americans gain 50K (0.3%), leaving just 20K to Caucasians. That’s a virtual 0% gain.
|Total U.S. Television Households by Race and Ethnicity: 2009 and 2010|
|TV Households||2009 UE (000)||2010 UE (000)||Relative Change
|Black or African-American||13,950||14,000||0.30%|
|Source: The Nielsen Company|
Click here to download a pdf from Nielsen with ethnic DMA data for all 210 US television markets.