Pittsburgh-based Matrix Solutions, known across the media industry for its revenue management and CRM products, has forged a strategic partnership with Microsoft through the Cloud Accelerate Factory, an elite program that provides selected companies with a zero-cost investment of Microsoft’s architecture and development resources.
Microsoft selects projects based on their potential for significant transformational benefits in AI, data analytics, and high-performance computing.
“Following a rigorous review of Matrix’s roadmap, Microsoft has committed engineering resources to accelerate the delivery of Matrix’s ‘top-down’ AI intelligence layer,” Matrix Solutions notes.
The collaboration is considerd to be a cornerstone of AI for Monarch, leading Matrix to deploy a dual-pronged AI strategy.
This framework combines:
- Bottom-Up Intelligence: Launching with the upcoming release of Account Pulse, this engine provides a prescriptive, account-level analytical framework for individual AEs.
- Top-Down Intelligence: A strategic layer focused on understanding predictive advertising spend and its macro-impact on a client’s business.
Together, these strategies provide a holistic view of revenue health, offering specific guidance and action plans to improve profitability across the entire enterprise, Matrix says. “Microsoft’s expertise and resources, Matrix has significantly compressed its development cycle.”
The company anticipates baseline outcomes by the end of Q2 or beginning of Q3, with a target for General Availability (GA) by the end of the third quarter.
