LAS VEGAS — Shifting program delivery from satellites to IP-driven technology solutions was a topic of significance at the 2026 NAB Show, which concluded last week. Among the companies offering a path to reliable internet-fueled, software-based broadcast quality program flows is Synamedia.
At the NAB Show, the company held court in the West Hall of the Las Vegas Convention Center with a new version of its Quortex PowerVu offering.
With edge processing in place, it is designed to bring operational ease and refined ad and promo control.
Quortex PowerVu is also being marketed as a cost-savings tool, taking a cue from the hundreds of vendors offering a wide variety of broadcast technology products across the sprawling three-hall convention center.
For Synamedia, Quortex PowerVU gives national content owners end-to-end control of their distribution while handing the keys to stations with simpler operations and greater autonomy to serve their local markets.
Dynamic ad insertion is one key beneifit.
Synamedia notes, “Quortex PowerVu distributes national feeds to affiliates over a CDN. Each affiliate then creates fully customized linear services using only the content they need at the edge. This results in scalable localization, more flexibility to respond to breaking news or lineup changes, and higher system availability. Until now, stations had no option but to decode the incoming national program feed with station‑specific elements before encoding and distributing it across OTA and MVPD platforms.”
A single cloud platform, Quortex PowerVu generates per station per channel schedules, eliminating the need for multiple scheduling systems at each station.
“Broadcast stations have long relied on complex and costly infrastructure to process and distribute content,” said Elke Hungenaert, Vice President of Product Management at Synamedia. “With this new version of Quortex PowerVu, we’re replacing that model with IP delivery and edge playout—giving stations a simpler, more flexible way to operate while maintaining full control and resilience.”
Importantly, PowerVu currently supports a significant share of U.S. C-band satellite video distribution, delivering and securing linear TV services across satellite, IP, and hybrid networks.
At NAB, Kenelm Deen, Synamedia’s Director of Solutions Management for B2B Distribution at Synamedia, spoke about B2B video distribution strategies, a timely subject as the FCC considers C-band spectrum reallocation. He appeared at a Broadcast Engineering and IT (BEIT) Conference session on April 19, and again on April 21.
