From microphones, wireless microphones, conference room solutions, earphones and headphones, in-ear monitors, Shure has been a brand of note for more than a century. Now it is moving forward by making a minority investment in a startup developing next‑generation experiential audio technology.
The partnership between Shure and EDGE Sound Research builds on an existing collaboration between the two companies, combining Shure’s DCA901 array microphone with EDGE’s Virtual Sound Engine to deliver more immersive audio for fans watching from home, the companies note.
EDGE dates to 2019 and was founded by two University of California—Riverside students, Ethan Castro and Valtteri Salomaki. Castro was inspired by his life experiences as a hard-of-hearing music producer and engineer. Salomaki has been focused on information systems and marketing strategy. Together, they have grown into an innovative organization working to revolutionize entertainment.
“Through this partnership, Shure aims to leverage EDGE Sound Research’s groundbreaking developments to further its mission of delivering exceptional audio quality and innovation,” said Shure President/CEO Chris Schyvinck. “By combining Shure’s 100-plus years of expertise and market presence with EDGE Sound Research’s breakthrough technologies, this collaboration aligns perfectly with Shure’s commitment to pushing the boundaries of audio technology and creating extraordinary listening experiences.”
QUICK HIT
-
The NBA, MLS, and U.S. Tennis Association have all been working with EDGE Sound Research to enhance their broadcasts for fans. EDGE Sound Research’s technology has potential applications in a number of other areas beyond sports.
