A Call For Showcasing Hispanic Radio’s Advertiser Success


MIAMI — It’s no secret that there’s lots of benefits from tapping into the ever-growing U.S. Hispanic population for Radio. But, achieving sales growth remains a challenge. What are the solutions for getting more ad dollars, and closing the gap between the population that consumes Hispanic radio versus the ad budget percentage put toward those radio stations?

An opening session on the second day of the Hispanic Radio Conference in Doral, Fla., tackled that subject with esteemed members of the U.S. Hispanic advertising and media industries.

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