MIAMI — When it comes to U.S. Hispanic radio, radio advertising and marketing spend enjoyed a higher growth rate in 2022 than the overall radio market. But, is that still not enough growth, given what is viewed as a large disparity between the percentage of ad dollars put toward Hispanic radio versus the percentage of Hispanics across the U.S. based on 2020 U.S. Census figures?
Insight on that topic kicked off the second day of the 2023 Hispanic Radio Conference in Doral, Fla.
