While Groupon and its competitors try to line up media affiliates in markets across the country, some media companies are building their own daily deals operations. Gannett has been quietly rolling out DealChicken, with the latest launch at KARE-TV (NBC) Minneapolis-St. Paul.
KARE is the 36th Gannett TV or newspaper property to hatch DealChicken, with 50 markets targeted by the end of 2011.
“More than just another daily deal site, DealChicken merchants benefit from KARE 11’s deep local connections to the community through the broadcast, online and social media audience. KARE 11 will help DealChicken merchants and consumers build long-term relationships that last beyond a single daily deal. Additionally, merchants have the opportunity to promote their local deal and business through online and TV advertising with KARE 11,” the station said in announcing the launch.
Consumers can sign up to receive DealChicken Twin Cities’ daily deals by visiting dealchicken.com. Local merchants determine how many people must agree to purchase the deal in order for it to “hatch.” Revenue is shared between the merchant and DealChicken. DealChicken focuses on creating the best local deals and experiences ranging from 50 to 90 percent off at top businesses in the community.
“As we continue in our Share in it All campaign, we made a promise to our viewers to showcase KARE’s commitment to the community and dedication to providing relevant news and information with quality and integrity,” said John Remes, president and general manager of KARE 11. “DealChicken provides another way we can share with our audience by partnering with our local businesses and help local consumers discover the very best our city has to offer — from outdoor adventures to local restaurants.”
RBR-TVBR observation: As we’ve noted before, there is no barrier to entry in the daily deals business. Broadcasters already have local sales forces in place, so they don’t really need a third-party provider.
We encourage all to “Like” on Facebook and become a social media editor with RBR-TVBR
We urge all to http://twitter.com/#!/RBRTVBR join the broadcaster social media Voice