As she wrapped up her first season as a judge on Fox’s “American Idol,” Ellen DeGeneres is diving deeper into the music business. She announced Wednesday that she is starting a record label with her TV production company, Telepictures Productions.
Appearing on the “Ellen” show Wednesday, Greyson Chance performed a new song, “Broken Hearts,” which the 12-year-old singer wrote. He was announced as the winner of the Internet talent search that DeGeneres launched on her show, winning $10,000. But then she announced, “He inspired me to start a record label.” Chance will be the first artist signed by the new 11-11 label.
No word yet on when the label will make its first release or on who will distribute it.
Chance has been a YouTube sensation for his performance of Lady Gaga’s “Paparazzi.” As of Wednesday afternoon the video recorded at his sixth grade festival had more than 20.8 million views.