IBC2026 is now history, and among the products to go to market for the first time at the international tech expo and conference held in Amsterdam is a new production tool fueled by Artificial Intelligence that cuts the time spent on video editing and content repurposing.
Introducing enCue from ENCO, which made its global debut at the conference. It applies AI to time-consuming post-production processes, allowing users to easily sift through long-form programming to create social media clips. At the same time, it can effectively assemble raw footage from multiple sources and turn them into polished news packages.
A browser-based, cloud-native platform supports two complementary AI-assisted production workflows. The first, known as clip farming, automatically analyzes long-form programming such as an hour-long newscast or podcast and identifies segments with the strongest visual and aural cues. Then, enCue extracts the most compelling moments and prepares individual clips or highlight reels for distribution across social and digital platforms, complete with automatically generated titles and captions.
The workflow can also intelligently convert horizontal programming into vertical formats optimized for social media consumption. Each selected clip can include a 15-second teaser with audio.
The second workflow reverses the process by bringing multiple video sources together into a single finished story. Production teams can upload a curated script or narration along with raw footage captured from different sources or angles; enCue analyzes the available material, identifies footage that corresponds with the script, and automatically assembles the elements into a continuous news package ready for editorial review.
ENCO President Ken Frommert comments, “AI Production Tools are becoming an increasingly important part of ENCO’s innovation strategy because they can remove repetitive work from broadcast workflows while allowing people to focus their time and expertise where it matters most. With enCue and SPOTai for video, along with SPECai and aiTrack for audio, we continue to invest in practical AI applications that bring greater efficiency to the production workflow and broader broadcast engineering ecosystem. Our goal is to make these capabilities intuitive and accessible so broadcasters can produce, repurpose and monetize more content without adding complexity to their operations.”
One can also consider the Netherlands a dress rehearsal for what will be seen in April 2027 at the NAB Show in Las Vegas, and a step up from the 2026 NAB Show, with “significant enhancements” now in place for ENCO’s “SPOTai” video creation platform.
