WEST ORANGE, N.J. — A market and survey research firm based in suburban Philadelphia has acquired one of the broadcast media’s most recognized quantitative and qualitative research firms — an entity long-associated with co-founders Joe Lenski and Larry Rosin.
What does this mean for Edison Research?
It is now owned by SSRS, and it is a transaction wholly thanks to Edison’s work in political polling. SSRS’s efforts are highly focused on election and media research, and SSRS says the acquisition of Edison, N.J.-based Edison Research strengthens its expertise in public opinion, election polling and audience research. Edison Research has been the sole provider of Election Day polling for the U.S. National Election Pool for 22 years and also conducts election polls across the globe.
That said, its studies on audio, podcasting and digital media are Edison Research’s backbone.
“By bringing Edison Research and SSRS together, we’re combining two teams with a shared passion for research and innovation,” said Melissa Herrmann, President of SSRS. “Our alliance expands the ways we can support our research partners and deepens our ability to help the public, media, and policymakers make sense of how people think, vote, and engage with the world. We are moving into the future as one team—ready for what’s next.”
With the sale, Rosin and Lenski will be joining the leadership of SSRS. Rosin, who also serves as Edison Research President, said, “Joining SSRS marks an exciting new chapter for Edison Research. Both companies are dedicated to rigorous methodologies, trusted insights, and advancing the field of research. Together, we will build on Edison’s legacy in audio and election studies while creating new opportunities for growth.”
Lenski, who holds the Executive VP title at Edison Research, added, “Collectively, our organizations bring unmatched expertise across qualitative and quantitative research, media insights, and public opinion measurement. We look forward to delivering cutting-edge research in new and evolving areas.”
SSRS says it and Edison will continue to serve clients “with the rigor for which both firms are known, while introducing expanded research offerings. With shared values of transparency, quality, and originality, the combined expertise will strengthen clients’ services and contribute to a more informed and knowledgeable society.”
A SSRS spokesperson tells RBR+TVBR that the entire Edison team remains in place, “now with combined expertise across qualitative and quantitative research, media insights, and public opinion measurement.”
This includes such familiar names as Executive VP Rob Farbman, VP Megan Lazovick, Senior Director of Research Gabriel Soto and Director of Research Laura Ivey.
Edison Research’s radio industry reports include “The Infinite Dial,” a series that covers consumption of digital audio, social media, podcasting, smart speakers, and other media-related technologies. Its “Share of Ear” survey is also widely regarded as a single-source measure of all audio in the U.S.
