“Radio is one of the most valuable entertainment options in the car.”
That’s a key finding from a “comprehensive” car radio study unveiled on Tuesday by Nielsen , conducted in partnership with iHeartMedia — the owner of key spoken word AM radio stations that stands at a crossroads as the AM Radio for Every Vehicle Act sputters on Capitol Hill.
As the report concludes that removing AM/FM radio “is a multibillion-dollar gamble for automakers,” the FCC at its August Open Meeting could be ready to give broadcast media — and AM/FM radio — a big shot in the arm.
