MediaCo Names New EVPs to Boost Linear TV, FAST Revenues

MediaCo is strengthening its foothold in television and streaming after its Estrella asset acquisition, reshaping its leadership team with a trio of executive sales appointments to handle national and local revenue generation as the broadcaster expands its FAST offerings to include new takes on legacy assets.

Al Jazeera, CBC Take Top 2025 New York Festivals Honors

The 2025 New York Festivals Storytellers Gala honored the best in television, film, and radio during a virtual ceremony on May 22, recognizing outstanding work across genres, formats, and platforms from more than two dozen countries. In television, Al Jazeera English was named Broadcaster of the Year for the ninth consecutive year.

MSNBC Brings in CNN’s Mabry to Build Out Streaming, Digital

MSNBC has appointed CNN Worldwide Senior Vice President of Digital Editorial and Programming Marcus Mabry to lead its digital content strategy, signaling a major step in the network’s separation from NBC News and its integration into Comcast’s Versant.

Sling TV and Vizio Bring Local Channels Into Streaming Lineup

Sling TV has teamed up with smart TV maker Vizio to integrate local broadcast channels into its live streaming guide, a move aimed at bridging the gap between traditional over-the-air television and app-based streaming.

Report: NBCUniversal Bids for MLB Rights as ESPN Deal Ends

NBCUniversal is making a play to become Major League Baseball’s next national media partner, submitting a formal offer to acquire a package of high-profile games that ESPN will relinquish after the 2025 season. The move follows ESPN’s decision earlier this year to opt out of its $550 million-per-year deal, which had three years remaining.

Allen Nabs Four Warner Bros. Discovery Vets to Lead Ad Sales

Byron Allen's Allen Media Group has appointed four senior advertising sales executives straight from Warner Bros. Discovery to support multi-platform advertising revenue across 27 ABC, NBC, CBS, and FOX affiliates in 21 markets, broadcast syndication, as well as 10 national 24-hour HD cable networks and AMG's growing suite of AVOD and digital streaming platforms.
TVB / Television Bureau of Advertising

TVB: TV Remains Dominant Driver in Consumer Conversations

The Television Bureau of Advertising (TVB) has released a comprehensive new study that sheds light on how Americans consume media and the powerful role TV continues to play in shaping everyday conversations.

A Bridge To Streaming Audiences For Local Broadcast TV

With an office in Midtown Manhattan and John Stamos as its spokesperson and Chief Innovation Officer, Gray Media-backed local content-focused TV streaming app parent Zeam Media is introducing a marketplace "that simplifies the connection between streamers and local broadcast stations."

Sky High: Weigel-Produced WNBA Telecasts Get Regional Play

Broadcast affiliates across three states will air Chicago Sky games for the first time this season as part of an expanded regional network led by Weigel Broadcasting. In addition to 30 WNBA games on Weigel’s WCIU-TV "The U" in Chicago, up to 10 games will air in seven additional markets on various stations.

Streaming Peaks Again In ‘The Gauge’ For April

For a third consecutive month, streaming’s share of total TV viewing reached a record high in April, according to Nielsen’s monthly report of The Gauge. Time spent streaming accounted for 44.3% of total TV viewing in April, adding a half-point over March and 1.7 points since January.

For Broadcast TV, Ex-Political Ad Trends Remain Bleak

Freshly compiled data from Bond & Pecaro shared Monday during a Media Finance Management conference session show that, when subtracting political advertising-fueled years, net television advertising revenue will decline in 2027. How significant is the dip? The dollar total is the lowest this decade.

A Bed Expert Turns To Spot Cable To Build Business

Can't get a good night's sleep? There's one brand that has a solution, and it is turning to Spot Cable in a significant way to share its brand messaging with consumers.
Miami, Fla.

Sunbeam Secures Ratings Deal For Forthcoming ‘ABC Miami’

The new ABC affiliate poised to serve viewers from Parkland to Key West will be covered under an extended audience measurement, data and analytics agreement between the forthcoming digital multichannel station's owner and Nielsen.
Jeff Wlodarczak

Pivotal Calls Cox-Charter Deal A ‘No Brainer’

One prominent media industry-focused financial analyst has given his strong endorsement of Friday's multi-billion deal that will see Charter Communications acquire Cox Communications, take on the Cox name, and integrate the Spectrum MVPD brand into the combined company.

U.S. Hispanics Remain ‘Prominent Early Adopters of Emerging Tech’

A research report from Altman Solon solidifies what many multicultural marketing and advertising pros have been saying for years and was amplified earlier this week across Upfront presentations from TelevisaUnivision and NBCUniversal: Hispanics are pacesetters when it comes to media and tech trends.