A Bed Expert Turns To Spot Cable To Build Business

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Can’t get a good night’s sleep? There’s one brand that has a solution, and it is turning to Spot Cable in a significant way to share its brand messaging with consumers.


As shown below in the latest Media Monitors Spot Ten Cable report, Tempur-Pedic has emerged as a significant advertiser with the medium.

For the week ending May 18. some 58,528 spot plays were accounted for by Media Monitors. Meanwhile, furniture retailer Lovesac is in the Spot Ten, with an increase in spot play putting it at No. 7.

Also of note is video game developer and publisher Scopely, at No. 4 on the Spot Ten report.

 

 

 

 

 

How does this compare to the latest Spot Ten TV report?

As shown below, it is once again dominated by Pharmaceutical companies, as QSRs are the key category showing particular strength across both cable and broadcast television.