Starting today (8/14), a 24/7 Spanish-language free ad-supported streaming television network devoted to deportes will be available to U.S. Hispanics who use Peacock, Xumo Play, the NBC News FAST hub or Telemundo.com, with some content live streaming on YouTube.
Introducing Telemundo Deportes Ahora, from the NBCUniversal Telemundo Enterprises arm.
“With Telemundo Deportes Ahora, we’re giving Hispanic audiences another way to connect with the sports they love, complementing our sports offering and enhancing their viewing experience on the road to World Cup and beyond,” said Joaquin Duro, Executive Vice President of Sports at Telemundo.
Additional platforms for the streaming channel are in the works, with original programming, live shows and select live sporting events “designed for today’s digital-first audiences.”
