Jessica Rodriguez Promoted At Univision
Univision Communications has given company veteran Jessica Rodríguez a much bigger role at the Hispanic and millennial-focused media company. But she’s not giving up her current role.
TEGNA Invests In Tubi TV
TEGNA Inc. announced Tuesday a strategic investment in free-streaming and TV movie network Tubi TV. The investment extends TEGNA’s position in the over-the-top (OTT) space.
TV’s Major Network Groups See Decline In Reach
Drawing from Nielsen data for the month of December 2017, Pivotal Research Group has released a review of audience reach trends for key networks and TV in its entirety. The company concluded that traditional TV reached 98% of all people aged 2-99 and 97% of all people aged 18-34 for more than one minute during the period of analysis. But that’s only part of the story. We have the rest.
Netflix Q4 Exceeds Expectations
Tuesday saw Netflix shares leap to a record high after the company posted strong subscriber growth for the fourth quarter. It ended the December quarter with 117.58 million streaming subscribers worldwide, including 54.75 million in the U.S. and 62.83 million in foreign markets, having added a record gain of 8.33 million subscribers.
Videology Survey Shows Optimism For TV Advertising
A new survey produced by Advertiser Perceptions and released by Videology, makes a case for optimism when it comes to TV advertising. The survey is drawn from 300 interviews conducted with advertisers and agency professionals. Here are the key findings.
Broadcast Advertising Expected To Continue Its Decline
According to MoffettNathanson Research, national TV advertising will decline in four consecutive quarters (all of 2017) for the first time in over six years. Despite an earlier projection of a 1.8% decline, national advertising revenues for publicly traded companies are projected to fall 2.7% in the fourth quarter. We have all the key figures.
Comcast-NBC Merger Conditions Expire
Saturday (January 20) saw the expiration of major conditions imposed by regulators as part of Comcast’s 2011 purchase of NBCUniversal, renewing debate over AT&T's takeover of Time Warner that the Justice Department is trying to block. And it doesn’t end there.
Advertising Down 3% In December
U.S. advertising slipped 3% in December, according to MediaPost, quoting UBS Securities. The downturn is being attributed to a slowdown in the growth of digital media. Overall, fourth quarter 2017 was up 1% over the same period a year ago.
Auto Brands Return With Big TV Ad Efforts
The automotive brands are back, after a post-holiday hiatus. And, they've returned in a big way, with four big brands once again present in the latest Media Monitors Spot Ten TV report. Which brand was the most active? You're one click away from the answer.
KidsClick To Flow From The Cloud
In mid-October of last year, Sinclair Broadcast Group moved a critical operation to a fully virtualized public environment, enabling the company to realize a variety of cost and business advantages. What did it do? It streamlined and customized the distribution of the broadcast media company's children's programming by centralizing playout operations in the public cloud.
Gray TV Has Ratings To Brag About
Georgia-based Gray Television, Inc. announced Friday that its television stations set new ratings records during the November 2017 sweeps period conducted by the Nielsen Company. Gray’s more than 100 television stations in 57 markets collectively broadcast over 200 program streams, including 103 Big Four network program streams.
fuboTV and SpotX Form Partnership
Sports-first streaming TV service fuboTV and video ad serving platform SpotX have announced a strategic partnership. According to the deal, SpotX will power the programmatic monetization of fuboTV’s live, over-the-top content - including more channels that carry sports in a base package than any similar service.
ATSC 3.0 Explained At Great Lakes Media Show
The 2018 Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing, Michigan. This year, broadcast industry veteran Martyn Horspool will break down ATSC 3.0. Horspool currently serves as the product manager for television transmission at GatesAir in Mason, Ohio.
2017: The Year Of The Deal? Not Exactly
BIA/Kelsey has released the numbers for radio and TV deals in 2017. It may not have been a banner year, but it was strong nonetheless. There are, however, indicators that may augur well for 2018.
A Burst Ahead For Viacom, CBS
According to The Wall Street Journal, Shari Redstone — vice-chairwoman of both CBS Corp. and Viacom — is seeking to shake up the CBS board and once again consider a reunification of the two entities controlled by Redstone through National Amusements. This, predictably, resulted in a big gain on Wall Street for Viacom's Class B shares and for CBS stock in Thursday's trading.