‘CBS Atlanta’ Debuts Its First Wakeup Show
CBS Atlanta, which debuted on August 16, 2025, as WUPA-69 took the network affiliation from Gray Media's WANF-46, has launched its new weekday early morning newscast. It's a 60-minute offering, airing in the 6am hour ahead of CBS Mornings.
Performance TV: ‘Advertising’s No. 1 Investment Channel’
As marketers face increased pressure to capture attention, keep costs in line and prove outcomes in a rapidly evolving industry, "Performance TV" has become the leading beneficiary for advertising investment. That's according to the 2026 State of Performance TV Report.
Effective Date Affirmed For LPTV Advancement Order
On Friday, the Federal Register published a summary of a Report and Order in the FCC's rulemaking proceeding amending its rules to advance the low-power television, TV translator and Class A television service. That's put the wheels in motion on an effective date for the new rules.
ARF DASH Expands Following MRC Accreditation
With the awarding of accreditation for TV universe estimation by the Media Rating Council (MRC), the ARF DASH TV Universe Study believes it has established "a standard" in measurement. Now, DASH is expanding its delivery schedule and taking steps "to broaden its usefulness" in both advertising and strategy.
Retailers To Control Nearly Half Of North America TV OS Share
There's a "rapid shift" taking place that Omdia believes "underscores how retailers are prioritizing e-commerce driven retail media advertising over traditional TV shipment leadership." That explains why retailers are forecast to control nearly half of the North American TV OS market within three years.
Films, Football Fuel Nielsen’s December ‘Media Distributor Gauge’
Key sports events and feature films drove "record-breaking viewership" during what Nielsen calls the peak holiday season. But, what does this mean for the broadcast television industry? Competition for eyeballs includes the OTT platforms associated with the parents of ABC and CBS, respectively.
A New Look For Morgan Murphy Media Arrives
"The new logo represents strength and a bold attitude while paying homage to the company's rich 135-year history and evolution across four distinct media pillars," Morgan Murphy Media said of the first major brand refresh in several decades for the family-owned radio and TV station ownership group.
A Tale Of Two Brand Leaders: Accident Care and Auto Coverage
It's another week at the top of the peek into play count for commercials airing on the broadcast TV stations monitored by iHeartMedia-owned Media Monitors. What brand commands the biggest share of spots seen on national TV? It differs from that of Spot Cable, where auto insurers dominate.
Two Former ‘NewsNet’ LPTV Homes Are Sold
It was a broadcast TV offering that mirrored CNN Headline News circa 1991. And, it saw Manoj Bhargava snap up a collection of LPTV properties to help build out NewsNet. Today, NewsNet is defunct. Former broadcast homes are being divested — including two Michigan LPTVs. Who's the buyer?
Substack Introduces Video Through A TV App
Today, Substack is a publishing platform that helps writers, podcasters, and creators build and monetize their work through audio and video, too. This explains the beta launch of an app now available on both Apple TV and Google TV from a platform targeting the DIY content creator.
‘Baloncesto en Domingo’: Telemundo Readies NBA Telecasts
NBCUniversal Telemundo Enterprises is putting the finishing touches on its unique and free-to-air Spanish-language coverage of the National Basketball Association for the 2025-2026. It's possible thanks to the return of NBA telecasts to sibling network NBC.
Cocola Sells A Central Calif. LPTV Property To Koplin
A Fresno-based owner of low-power television stations who has emerged as a pioneer in the use of multiple digital multicast signals has agreed to sell a digital Class A facility serving a portion of California's Central Valley. The buyer is another individual well-known for his LPTV station ownership.
AMP Sports: An Official Media Partner Of ‘The Block’
Sinclair Inc.-owned AMP Sports has been selected as the official media partner of Athletes First’s "The Block," a hospitality and content destination during "Big Game Week," scheduled for February 5–7 in San Francisco ahead of Super Bowl LX.
Keystone State LPTV Trio Find A New Owner
A group of low-power television stations licensed to the Pennsylvania cities of Hazleton, Berwick and Williamsport are in the process of heading to a new owner, paperwork filed with the FCC for its regulatory approval shows.
A Shipload Of Spots At Cable For A Tool Pro
The latest Media Monitors Spot Ten Cable and Spot Ten TV reports are out, and for the week ending January 18, there's a tool and equipment specialist eyeing customers of The Home Depot and Lowe's, as well as Menards, as part of a 15-year growth spurt leading the pack in the locally focused MVPD commercial race.