WEST HOLLYWOOD, CALIF. — A new multi-year partnership has been forged between the National Football Conference team that’s home to Quarterback Matthew Stafford and CBS Los Angeles, which operates two over-the-air TV stations in Southern California.
This means KCBS-2 and KCAL-9 are “reclaiming” their joint role as the home of the Los Angeles Rams. ABC Owned Stations’ KABC-7 had been the Rams’ local TV partner.
The agreement brings exclusive local broadcasts of Rams pre-season games to what is now being branded as “CBS LA.”
That’s matched by weekly year-round programming, including a coaches show featuring head coach Sean McVay and original Rams content available exclusively across CBS LA platforms.
“With nearly 90 hours of news and sports programming every week, CBS LA is uniquely positioned to deliver more Rams coverage than any other media outlet in the market,” said Tim Wieland, Regional President/GM of CBS LA and CBS Colorado. “This partnership is about serving fans, celebrating Los Angeles and extending our shared commitment to the community. We’re proud to once again be the Home of the Rams.”
Rams President Kevin Demoff commented, “CBS LA partnered with us in 2016 when we returned to Los Angeles and helped reintroduce our organization to this city. We are thrilled to once again team up with CBS LA to bring fans closer to Rams football through our preseason games and exclusive content year-round. This partnership will enable us to deepen our connection with Angelenos through CBS’ dynamic programming as well as shared efforts that will make an impact on the community we all call home.”
In addition to game coverage and weekly shows, the partnership with CBS LA also establishes a joint year-round collaboration focused on community initiatives serving Southern California.
